Aiming to expand its portfolio into the dehydrated pet treats segment, Three Dog Brands (TDB) has bought out Kennelmaster Foods, the manufacturer of fast-growing Chip’s Naturals. Regarding the acquisition, Kristi Ross, CEO of TDB says: “Chip’s Naturals’ product offering allows TDB to expand beyond its portfolio…”
A Topspin Consumer Partners portfolio company, Three Dog Brands, LLC (TDB) has acquired Kennelmaster Foods Inc., one of the leading providers of natural, human grade, dehydrated pet treats made in the US. Kennelmaster sells its products under the Chip’s Naturals brand and utilizes dehydration technology to create differentiated, nutritious and high-protein products.
“We’re excited to welcome Chip’s Naturals to Three Dog Brands,” says Kristi Ross, CEO of TDB. “Chip’s Naturals’ product offering allows TDB to expand beyond its portfolio of confectionery treats into the growing dehydrated treats segment and strengthens our position as the leader in humanized dog treats.”
Kennelmaster was founded in 2008 and is currently operated by sisters Vicki Wagner and Joann Bennett. Wagner and Bennett have successfully grown the Chip’s Naturals brand with innovative, single-ingredient products that have a humanized element. Chip’s Naturals’ most popular product is “Doggie Chicken Chips”, whose thinness and crunchiness resemble human potato chips, according to the announcement. The company has in-house manufacturing capabilities and produces its “Doggie Chicken Chips” at its facility in New Smyrna Beach, Florida, USA.
