Orffa has revealed its renewed vision and new tagline, “Orffa. The science in your feed.”, marking a strategic shift toward deeper scientific validation across its product portfolio and technical services.
A global producer of specialty feed additives, Orffa has announced its renewed purpose, vision and mission, distilled into a new brand promise: “Orffa. The science in your feed.”
With this announcement, Orffa states that it reaffirms its commitment to placing validated science at the core of its solutions, supporting customers and partners with expertise and data that deliver measurable value across animal farming.
The global feed industry is undergoing rapid transformation, with rising demand for transparent, evidence-based and reliable insights. Orffa’s renewed direction aims to respond to these needs by strengthening its scientific foundation and providing customers with clearer guidelines for formulation efficiency, performance predictability and sustainability. The new brand promise is highlighted as reflecting Orffa’s broader ambition to enable better-informed decision-making across the industry, grounded in peer-reviewed science and independently verified results.
Over the past year, Orffa has taken significant steps to further embed scientific excellence into its operations, including:
● Advancing gut health analytics through its partnership with Florates, enabling more precise microbiome-driven decision-making,
● Initiating scientific collaboration on methane abatement with SeaForest to explore new pathways for sustainability,
● Completing external verification of Life Cycle Assessment (LCA) data for its digestibility enhancer Excential Energy Plus by the Global Feed LCA Institute (GFLI), reinforcing the company’s commitment to transparent, peer-reviewed environmental performance.
These developments mark the first phase of a broader roadmap to integrate scientific rigor more deeply into Orffa’s global organization, the company remarks. Additional initiatives are already underway as the company continues to expand its research capabilities and collaborations.
Aligned with its new brand promise, Orffa is also introducing its updated mission statement: “We empower viable animal farming through science-driven specialization.” This mission reportedly underscores the company’s focus on innovative, validated and highly specialized solutions that support future-proof animal production.
Arno van der Aa, Director Marketing & Innovation, comments, “Our renewed direction strengthens our commitment to scientific excellence. It will drive innovation in feed additive solutions and services, expand our global research collaborations and deliver measurable benefits for viable animal farming.”
Orffa’s refreshed identity goes live on its corporate website on November 19, 2025, and will be showcased at Poultry India in Hyderabad from November 26-28, and VIV Middle East Africa in Abu Dhabi from November 25-27, where the company will present its science-driven approach to customers, partners and industry professionals.
