Novus has introduced its refreshed product logos for enhanced brand cohesion and visibility. The new logos and colors are already on company brochures, trade show booths, and the website.
Novus has unveiled its refreshed product logos, designed to improve visibility and align with the intelligent nutrition company’s corporate identity. Novus highlights that these updates reflect its continued commitment to delivering high-quality products that exemplify the company’s philosophy, Made of More™.
The new logos and colors are already on company brochures, trade show booths, and the website.
Senior Director of Global Strategic Marketing Laura Muñoz says the new look is in service of the company’s diverse customer base, which includes nutritionists, poultry, swine, and cattle producers, veterinarians, as well as feed mills and distributors.
“Following a comprehensive brand evaluation last year, we identified an opportunity to enhance the readability and recognizability of our product logos in warehouses, feed mills, and on farms,” she expresses. “The result is a new lineup of bright, eye-catching colors and bold logos that are easier to distinguish, making them more user-friendly for crews handling Novus products daily.” This change has been years in the making, according to the announcement. Many of the product logos were unchanged since their launch, some going back as far as the 1990s. As part of Novus’s broader rebranding initiative that began in 2020, the company saw an opportunity to unify its product branding.
“The redesigned logos create a cohesive identity across our product line, reinforcing the connection to the corporate brand,” expresses Megan Hayes, Senior Manager of Marketing Communications. “Customers can now easily recognize Novus products at a glance, with a look that reflects the company’s clean, bold, and strong brand persona.”
Novus attributed the absence of simultaneous release between the 2023 corporate rebrand and the product logos to intentional planning.
“Updating product packaging is a global effort requiring compliance with local regulations, trademark laws, and copyright protections,” Hayes adds. “Additionally, Novus is prioritizing sustainability by using as many pre-existing product bags as possible to reduce waste. The phased approach also allowed customers to acclimate to the new corporate branding before integrating product-level changes.”
The transition to new packaging will vary by region based on existing inventory levels, aiming to ensure a smooth and efficient rollout.
