Part of the Aviagen Group under the EW Group, Hubbard SAS partnered with Noor Poultry to bring Hubbard Efficiency Plus to Pakistan. According to Noor Poultry’s statement, this partnership marks a significant milestone in strengthening the country’s poultry genetics and advancing sustainable production standards.
Photo: Noor Poultry
Hubbard SAS, one of the global leaders in poultry breeding and part of the Aviagen Group under the EW Group, signed a strategic agreement with Noor Poultry, appointing the company as the official distributor of Hubbard Efficiency Plus Grand Parent stock in Pakistan. According to Noor Poultry’s statement, this partnership marks a significant milestone in strengthening the nation’s poultry genetics and advancing sustainable production standards.
Noor Poultry’s joint executive statement said, “Speaking with one voice, the Executive Leadership of Noor Poultry affirms that our landmark collaboration with the EW Group to deploy the Hubbard Efficiency Plus genetics platform fundamentally redefines the production landscape of Pakistani poultry. By introducing this globally validated, top-tier efficiency stock, Noor Poultry is doing more than elevating our own portfolio; we are establishing a new national standard for food security, producer profitability, and operational excellence, securing the sustainable future of our entire sector.”
The Pakistani poultry sector is a vital, multi-billion-rupee industry that serves massive national demand. However, to thrive amid volatility and rising costs, the industry requires more than incremental changes; it demands world-class efficiency.
Through this partnership, Hubbard’s PS stock will be available in the country. Noor Poultry aims to empower farmers to achieve higher productivity, a superior Feed Conversion Ratio (FCR), and sustainable growth in the long term. This is an investment in the future, securing quality, consistency, and a more profitable tomorrow for every stakeholder, the company concludes.
