During VIV MEA 2025, three international pavilions from the US, France and Korea will feature cutting-edge solutions for the Middle East’s food security and agricultural advancement.
VIV MEA 2025, one of the region’s premier events for animal protein production and processing, will host three prominent international pavilions featuring the latest innovations from the United States, France, and Korea. Taking place in the United Arab Emirates at the Abu Dhabi National Exhibition Centre (ADNEC) from November 25-27, the exhibition will bring together global industry leaders to address the Middle East’s critical priorities in food security, sustainability, and agricultural efficiency.
SUPPORTING REGIONAL FOOD SECURITY WITH USA INNOVATION
Backed by the US Commercial Service, the USA Pavilion will unite 20 leading American suppliers and manufacturers under one convenient hub. The pavilion’s collective mission directly supports the Middle East’s priority of advancing food security through reliable, high-quality solutions spanning the entire value chain.
According to Madison Martin, VIV North American Representative at IMEX Management, the USA Pavilion will showcase cutting-edge innovations designed to boost efficiency, sustainability, and productivity. From feed ingredients and livestock genetics to poultry production technology, feed processing equipment, and grain storage solutions, visitors will find comprehensive answers to their current challenges.
The American exhibitors are responding to strong regional demand for sustainable and efficient production methods. Featured solutions will address key industry trends including improved animal health, optimized feed conversion, and enhanced biosecurity measures. The pavilion will bring together both returning suppliers with deep Middle East market knowledge and first-time exhibitors offering breakthrough innovations in animal health, genetics, feed efficiency, and production technology.
FRENCH EXCELLENCE ACROSS THE AGRICULTURAL VALUE CHAIN
Set to showcase French excellence through a comprehensive range of solutions covering farm equipment, breeding, feed, and processing, the pavilion will feature 28 companies, 5 of which are new exhibitors making their debut at VIV MEA 2025.
Anne-Marie Brault, Operational Activities Project Manager at Business France, notes that French innovation addresses critical industry concerns through quality, durability, and forward-thinking solutions. A notable trend among French exhibitors is the integration of natural plant-based solutions in animal feed and health, including phytotherapy and probiotics.
The French Pavilion will present a compelling showcase of breakthrough innovations from the country’s leading agricultural technology companies.
Agri Réseaux International will launch ARIonline, a unique online platform providing web access to market intelligence across 50+ countries for poultry and livestock markets. Difagri will introduce Difatox, combining yeast and plants to combat mycotoxins and their long-term effects, while Laboratoires ACI will present Agrichoc Total, their latest product innovation.
SIPENA will offer an innovative source of protected potassium carbonate, specially adapted to limit milk production decrease in cows under heat stress conditions. STI Biotechnologies will showcase Metalac Postbiotic, an effective solution for animal health and performance, and Technivet Equine will display phytogenic products with bioresonance approach, featuring essential oils and liquid plant extracts enhanced with electric micro current technology for all species.
These highlighted innovations are aimed at demonstrating the depth and diversity of French expertise in advancing animal health, nutrition, and sustainable livestock management solutions.
KOREA’S ADVANCED ANIMAL HEALTH SOLUTIONS
Organized by the Korea Animal Health Products Association (KAHPA), the Korean Pavilion will bring together 11 leading Korean manufacturers specializing in animal health products and veterinary solutions. According to Gee-Myung Kim, Team Leader of KAHPA’s Planning Department, the pavilion aims to promote high-quality animal health products to Middle Eastern and African markets while establishing mutually beneficial collaborative partnerships built on proven quality veterinary medicine.
Kim notes that Korean companies have consistently built trust with the Middle Eastern market since 2018, positioning the pavilion as an optimal business platform that provides integrated solutions across the full spectrum of animal health—from prevention through vaccines, to treatment via pharmaceutical preparations, and comprehensive diagnostic capabilities.
The pavilion will address several key industry trends, Kim explains, including strengthening disease prevention and diagnosis through poultry vaccines for conditions such as Newcastle Disease and integrated diagnostic platforms for high-risk animal diseases. Korean exhibitors will also showcase functional formulations designed to enhance livestock productivity by boosting energy metabolism and immunity, responding to the growing demand for improved production efficiency.
Recognizing the unique characteristics of the regional market, Kim emphasizes that the pavilion will offer tailored solutions for a diverse range of animals beyond traditional livestock, including specialized health products for racehorses, camels, and companion animals. The Korean exhibitors will bring cutting-edge products backed by advanced biotechnology, rigorous research and development, and a commitment to becoming reliable long-term partners for buyers throughout the region.
A GLOBAL HUB FOR INDUSTRY ADVANCEMENT
The organizers point out the three international pavilions at VIV MEA 2025 as representing a unique opportunity for Middle East producers, distributors, and industry professionals to access world-class solutions in one location. Visitors will benefit from direct engagement with global manufacturers, knowledge exchange, and the opportunity to build lasting international partnerships.
Registrations are available online.
