TECHNA unveiled that it has redesigned its corporate logo and restructured its product range into 3 brands dedicated to its 3 categories of customers.
As a specialist in precision nutrition, husbandry techniques and natural health, TECHNA has redesigned its corporate logo and restructured its product range into 3 brands dedicated to its 3 categories of customers.
The company, which has been supporting the animal and plant production sectors since 1964, included the following in its statement: “Today, the agricultural industry as a whole is faced with a number of challenges to ensure that the growing population is fed in both a rational and sustainable way. We, at TECHNA, are convinced that science and technology are the only effective levers that will drive improvement and progress. As we approach our 60th anniversary, we are more than ever committed to helping the animal production secure the performance of their production, according to their goals:
– Technical and economic performance through expert advice, combined with reliable, effective products and powerful decision-making tools.
– Environmental and societal performance through innovative, efficient solutions designed to improve animal welfare, preserve natural resources and help combat climate change and antibiotic resistance.
In order to deliver on this collective commitment, we have redesigned our corporate logo and restructured our product range into 3 brands dedicated to our 3 categories of customers.”
NEW TECHNA LOGO, FEATURING NEW “SMART FEED & GOOD HEALTH” COMMITMENT
SMART FEED reflects the company’s commitment to allowing efficient animal nutrition, drawing on 60 years of investment in scientific knowledge in raw materials, ingredients and plants and their impact on animal performance, as well as its technical expertise in precision nutrition, breeding techniques and natural health solutions.
GOOD HEALTH reflects the company’s commitment to achieving global and sustainable performance, first and foremost the technical and economic performance of its partner customers, but also the performance of the animal while respecting its well-being, preserving the planet’s resources and human health. TECHNA explained that it is also committed to sharing the company’s added value with its employees, promoting employee share ownership open to all and providing the resources needed to develop everyone’s skills.
TECHNA’S 3 BRANDS
The company is reorganising its offer into 3 brands to make it clearer to its different categories of customers.
– Feedia: Advice and solutions in husbandry techniques and precision nutrition for animal feed manufacturers
– Natual: Natural health feed supplements dedicated to breeders and farmers
– PaskaCheval: Natural health feed supplements and equine care dedicated to horse professionals and enthusiasts
According to the company’s statement, the Aquaneo brand will be discontinued, and the precision aquaculture nutrition range will be brought under the Feedia brand. Similarly, the Greenov brand will be discontinued, and the plant speciality range will be brought under the Natual brand.
