Friends & Family Pet Food Company received regulatory approval to launch cultivated meat pet treats in Singapore, becoming the first to offer such products commercially in Asia.
Friends & Family Pet Food Company received regulatory approval to commercially sell cultivated meat-based pet food in Singapore. With this milestone, Friends & Family becomes the first-ever cultivated meat pet food approved for sale in Asia. The company joins only a handful of cultivated meat companies with regulatory approval across the world.
The approval was issued by Singapore’s Animal & Veterinary Services (AVS) in June, 2025. Friends & Family will begin production of cultivated meat-based treats for cats and dogs in Singapore in the fall.
Photo: Friends & Family Pet Food Company
“Part of the Friends & Family mission is not simply to replace the protein in the pet food supply chain, but to improve the underlying protein cats and dogs eat,” says Joshua Errett, CEO and founder of Friends & Family Pet Food Company. “That’s only possible with cultivated meat. We can optimize cultivated meat to have higher levels of nutrients, like taurine, and improve digestibility and nutrient absorption. And ultimately we believe we can make much better meat for our cats and dogs.”
The company’s inaugural products are freeze-dried treats for cats and dogs, with human-grade cultivated poultry as the first ingredient.
“This is a big step for the cultivated meat industry, and for Singapore – which soon will be the only place in the world where you can buy your cat or dog a cultivated treat,” comments Maurice Yeo, Friends & Family’s COO.
The products nod to heritage Kampung birds – free-range and naturally-raised poultry used for meat in traditional villages across Southeast Asia for centuries. Like the birds that roamed the Kampungs, Friends & Family’s poultry is without antibiotics, hormones, chlorine or any other additives that are commonplace in modern factory farming, the company states.
The launch treats also feature prebiotic fibers proven to optimize animal gut health and immunity, while a second SKU of treats focuses on bioavailable trace minerals including zinc and beneficial vitamins B, K and A to support longer lifespans.
In terms of sustainability, research estimates cultivated meat pet treats produce ~90% less greenhouse gas emissions per unit compared to conventional beef-based pet treats. Producing cultivated meat requires up to 90% less land and 78–96% less water than traditional livestock farming, while minimizing contamination to air and water quality.
PRODUCT LAUNCH AND AVAILABILITY
The company will launch with eight SKUs in the Singapore pet food market, with more to follow. All of its manufacturing will be local to Singapore. The company highlights that it has an inventory of tons of cultivated meat, so it can commercialize cultivated pet nutrition products for dogs and cats at scale. It plans to expand across Asia and to the United States.
