Pet wellness brand Oh Norman! has secured backing from Mars Petcare as it joins the exclusive Leap Venture Studio & Academy accelerator program. As part of the accelerator, the company will receive $200k in funding and access to a network of pet care experts and investors.
Oh Norman!, the innovative pet wellness brand co-founded by entrepreneur Katie Hunt and actress and animal advocate Kaley Cuoco, has announced its induction into the world’s first and largest pet care accelerator program, Leap Venture Studio & Academy. As one of only six startups selected into this cohort, Oh Norman gains significant backing from industry leader Mars Petcare, alongside other renowned partners.
As part of the accelerator, Oh Norman! will receive $200,000 in funding and unparalleled access to a network of pet care experts and investors, including key contributions from Mars Petcare and Michelson Found Animals, according to the announcement. Mars Petcare’s involvement underscores the brand’s promise and positions Oh Norman! at the forefront of industry innovation in the $320 billion pet care market.
“Being selected for the Leap Venture Studio & Academy is an incredible honor, and the backing from Mars Petcare is a testament to our vision and potential,” said Katie Hunt, co-founder and CEO of Oh Norman!. “This partnership not only provides us with essential funding and strategic guidance but also solidifies our commitment to revolutionizing pet care with science-backed, ethical, and eco-conscious products. We’re excited to accelerate our growth and continue our mission to improve the lives of pets everywhere.”
Building on early successes, including a $3 million seed investment, the support from Mars Petcare and the resources provided by the Leap Venture Studio & Academy are expected to further propel Oh Norman!’s market expansion and innovation in the pet care industry.
Founded in memory of Kaley Cuoco’s beloved dog, Norman, Oh Norman! has quickly risen as a next-generation innovator in pet wellness. With best-selling products such as Stop Effing Itching and Your Breath Effing Stinks, Oh Norman! offers affordable, high-quality supplements, grooming products, and treats that are approved by Certified Veterinary Specialists.
“We founded Oh Norman! because I simply love dogs! I wanted to create high quality products, while also supporting animal rescues,” explained Kaley Cuoco, co-founder and president of Oh Norman!. “The whole Oh Norman! team is as crazy for dogs as I am, and that passion means we understand what would improve the lives of dogs and of their owners. I am so proud of what we have already built and how we have been able to give back.”
Available directly to consumers on its website, Amazon, and PetMeds, the brand is reportedly dedicated to creating pet products that align with ethical and eco-conscious values.
