Pavo, ForFarmers’ organisation in the equine sector worldwide, has unveiled the acquisition of equine feed and herbal supplement company Thunderbrook. With this acquisition in the UK, the company aims to strengthen its market position.
Pavo, ForFarmers’ organisation in the equine sector worldwide, is expanding its market position through the acquisition of Thunderbrook Equestrian Limited, a company operating mainly in the UK and Ireland. ForFarmers UK Holdings Ltd. acquires 100% of Thunderbrook’s shares.
Thunderbrook is a strong brand with a broad product portfolio consisting of conventional and organic feed products, supplements, and herbs for horses and ponies. Thunderbrook, with a turnover of GBP 3 million in 2023, has over the years built a wide distribution network in the UK and Ireland, consisting of specialist wholesalers and retailers in the UK and Ireland. Thunderbrook also has a strong online position. According to ForFarmes, all this offers prospects for further growth for Thunderbrook in the UK and Ireland.
ForFarmers stated that Thunderbrook’s product range fits seamlessly with Pavo’s, a range sold in more than 30 countries. Both Pavo and Thunderbrook develop their product concepts but outsource feed production to ForFarmers and third parties. The acquisition will give Pavo access to Thunderbrook’s extensive distribution network.
ATTRACTIVE STRENGTHENING AND EXPANSION IN THE HORSE FEED SECTOR
“We are very pleased with the acquisition of this unique brand, which fits well within our ambition to further expand Pavo’s leading international market position,” said Aart Freriks, Director of Pavo.
Dr. Deborah Carley, Director of Thunderbrook, added: “Having developed Thunderbrook from an original concept of hand mixing feeds in small batches to an estimated GBP 3 million turnover-thriving business, I and my team are pleased to pass the reins over to Pavo to develop our natural and organic-based horse feeds to the next level.”
