Feed additive company Novus International has announced its comprehensive rebranding initiative, and intelligent nutrition for animal protein industry during the World Pork Expo.
Novus International, Inc., the global feed additive company, hosted a press conference during the World Pork Expo in Iowa to reveal its comprehensive rebranding initiative. The changes reflect the 32-year-old company’s promise to deliver more to its customers and its commitment to providing solutions created through advanced technology, based on global scientific research that goes further to offer unexpected benefits to customers. During its press conference, the company announced the beginning of a new area of smarter solutions for farmers around the globe, intelligent nutrition.
“Intelligent nutrition is how we support animal health and performance,” said Novus SVP and Chief Commercial Officer Ed Galo from the Iowa State Fairgrounds. “Our novel combination of experienced people, insightful perspective, and smarter solutions allows us to put more into everything we create. Because we want to deliver more benefits that deliver more for producers. That’s intelligent nutrition.”
CUSTOMER-FOCUSED SERVICES
Galo said today’s Novus provides solutions and customer-focused services that are recognized for supporting reproductive performance, structural and gut health, and nutrient utilization; optimizing performance and sustainable protein production. But there’s always something more.
“We’ve experienced significant growth since 1991,” he said. “In the last few years, we’ve honed in on what we can uniquely provide to poultry and livestock producers, nutritionists, feed mills, and distributors around the world – solutions offering something extra. Services and solutions that are made of more.”
NEW PRODUCTS ARE ON THE HORIZON
Just as Novus works to do more for its customers, it’s also working to offer more to the industry. Galo said new products – created in-house, through partnerships, or via mergers and acquisitions – are on the horizon.
“Innovation remains our core priority. As experts in the global food system, we can see where the animal protein industry is heading and this vision directs how we can help meet regional goals from performance and environmental sustainability to return on investment,” he said. “We are driven to create new ideas and technologies that improve the health of animals and animal protein production.”
MORE GROWTH, MORE EFFICIENCY, MORE YIELD
“Just as producers are asked to do more with their poultry and livestock – more growth, more efficiency, more yield – our experience and our solutions offer more to help them reach their production goals,” said Abishek Shingote, Novus associate VP of Global Strategic Marketing – Technology & Innovation.
Under the leadership of President & CEO Dan Meagher, which began in 2020, the company has refocused its attention on where it can best support its customers by addressing challenges and opportunities in production. Made of More™, the company’s new slogan, represents the focus of all its future endeavors.
Along with the launch at World Pork Expo, the new Novus will be on display at the 23rd European Symposium on Poultry Nutrition (ESPN), June 21-24 in Italy; and during NOVUS-hosted events throughout the year.
