In a move to expand the MicroBell product line, Marsapet GmbH has introduced vegan wet dog food and snacks featuring microbial protein for sustainable nutrition.
Pet food manufacturer Marsapet GmbH has expanded the MicroBell product line with wet food and snacks. Following the launch of the world’s first dry dog food based on microbial protein in early 2025, the Swisttal, Germany-based company is now presenting a complete range for future-oriented canine nutrition, including the world’s first vegan wet dog food with microbial protein.
COMPLETE PRODUCT RANGE FOR SUSTAINABLE CANINE NUTRITION
With the new MicroBell wet food and MicroBell snacks, Marsapet is reportedly offering dog owners for the first time a fully vegan product line consistently based on microbial proteins. Both products embody innovation, sustainability, and a forward-looking approach to canine nutrition – from daily meals to healthy treats in between.
INNOVATION MEETS TASTE
“Tierisch gut, ganz ohne Tier!” (“All the goodness, none of the animals!”) – Marsapet states that this claim is now brought to life in three product categories. MicroBell Snacks impress with their innovative recipe and delight dogs, while the wet food stands out with its creamy texture, offering a modern and complete form of vegan canine nutrition.
PIONEERING WORK IN PET NUTRITION
“With the expansion of our MicroBell line, we are creating an entirely new category in pet nutrition,” explains Marcel Hoffmann, Managing Director of Marsapet GmbH. “Dog owners can now feed their companions in a fully sustainable and wholesome way – without compromising on taste or nutritional quality. This is true innovation that makes a real difference.”
The company highlights the innovations as:
• 100% vegan, 0% animal – without compromise on nutritional quality,
• Complete amino acid profile – produced through an innovative microbial fermentation process,
• Scientifically proven – high bioavailability and positive effects on the gut microbiome confirmed by international studies,
• Unique umami taste – with natural acceptance thanks to its glutamic acid (amino acid) content,
• Suitable for dogs with allergies – hypoallergenic and highly digestible,
• Reduced environmental impact – no factory farming, significantly lower resource consumption,
• Grain-free – for optimal digestibility,
• Complete product range – from dry food and wet food to snacks.
