Making Informed Decisions in an Era of Uncertainty

Derya Gülsoy Yıldız

As we enter a new year, the Feed & Additive team wishes all our readers, business partners, and stakeholders a Happy New Year; we hope that 2026 brings health, stability, and sustainable growth to everyone.

This year holds great significance for us, as Feed & Additive completes its fifth year in publication, marked by the impact we have made and the momentum we have gained in the sector. We are undoubtedly aware that the foundation of this momentum lies in the strong support provided by our industry. This shared journey has transformed Feed & Additive from being just a publication into one of the most valuable information platforms in the global animal nutrition ecosystem. We sincerely thank our readers who have followed us since day one, the industry professionals who reference our content, and our advertisers who contribute by trusting our publishing.

As we step into 2026, the animal production industry is being reshaped around core elements such as efficiency pressure, sustainability goals, raw material volatility, and digitalization. The topics we cover in this issue bear the marks of exactly this transformation. In our Issue Focus section, we concentrate on innovative approaches in animal nutrition and performance-oriented additive solutions; in our Technology section, we explore how big data and artificial intelligence have turned into strategic decision-support tools in feed formulations. In our Country Profile section, we examine China, a critical country in terms of global feed and livestock balances.

For the animal production industry, which is navigating an era where opportunities and uncertainties are intertwined, we know that informed decisions have become more critical than ever. Therefore, as the Feed & Additive team, we will continue to keep our finger on the pulse of the sector, bridge global trends with field realities, and convey the change in the right context throughout 2026.

May the new year lead to wonderful beginnings for us all…