Online retailer iHerb has partnered with Oh Norman!, the pet wellness brand co-founded by Kaley Cuoco, to expand its science-backed supplements to more than 150 countries through iHerb’s logistics network.
One of the world’s largest online retailers, iHerb, LLC, has announced a strategic partnership with Oh Norman!, the pet wellness brand co-founded by actress, producer and animal advocate Kaley Cuoco. This collaboration marks Oh Norman!’s official foray into the international market, leveraging iHerb’s vast logistics network to reach pets and their loving families in over 150 countries.
Oh Norman!, named after Cuoco’s beloved rescue dog, offers a curated line of supplements designed to support everything from gut health to itch relief in dogs. The brand describes its philosophy as centering on the simple, unconditional joy pets bring and ensuring they receive the same level of care as human family members.
“When I started Oh Norman!, it was all about giving all dogs the best life possible, and honestly, every pet deserves that VIP treatment,” said Kaley Cuoco, Co-Founder of Oh Norman!. “But for us, the mission goes even further: A portion of every sale goes right back to rescue dogs who need help the most. Teaming up with iHerb is a massive moment for us because it means we can reach pups from London to Singapore, help them feel their absolute best, and boost our support for amazing rescue organizations. Norman would be so proud!”
The partnership is a direct response to the booming demand for premium, accessible pet care products globally, the partners state. Customers are increasingly prioritizing the health and longevity of their animals, driving the pet health and wellness sector’s explosive growth. It is estimated that pet owners are projected to spend over 50 percent more on specialized health and supplements in the next five years than the preceding period, underscoring the shift toward preventative and personalized animal care, particularly in fast-growing markets like Asia Pacific.*
“Supporting our mission at iHerb means being able to provide the best health and wellness solutions to every corner of the world. By partnering with Oh Norman!, we are extending this commitment to our customers’ four-legged family members with a brand that shares our unwavering dedication to quality,” remarked Hyeyoung Moon, Chief Revenue Officer for iHerb. “This expansion ensures that Kaley’s science-backed, vet approved pet line is now globally accessible, reinforcing iHerb’s position as a one-stop-shop for total family wellness, pets included.”
* According to Grand View Research Industry Analysis Report on Pet Supplements Market (2024-2030)
