Dog wellness brand Oh Norman!, co-founded by Kaley Cuoco, has raised $2.08 million in an oversubscribed funding round to expand its science-backed product line and mission. New investors include Brown University, Mars Petcare’s Leap Venture Studio, Incuvate/NQV8, Golden Seeds, and 1731 MGMT.
Oh Norman!, the pet wellness brand co-founded by actress and animal advocate Kaley Cuoco, has raised $2.08 million in its latest round of funding, bringing the brand’s total funding to over $5 million.
Originally targeting $1.5 million, the raise was oversubscribed by 39%, attracting notable backers across consumer wellness, pet care, venture capital, and entertainment.
New investors include Brown University, Mars Petcare’s Leap Venture Studio, Incuvate/NQV8, Golden Seeds, and 1731 MGMT. Notable individuals such as Oh! Norman co-founders Kaley Cuoco and Katie Hunt, as well as Tractive founder Michael Hurnaus and returning institutional investors also participated in the round.
“At 1731 MGMT, we believe the best brands are built by passionate founders who are driven to make a positive impact,” said Dace Graham, Managing Partner of 1731 MGMT. “Oh Norman! embodies that spirit with a strong commitment to the well-being of pets and their owners. We’re excited to partner with Oh Norman! as they continue to innovate and elevate the pet wellness industry.”
Launched in 2023 with a mission to modernize how pet parents support their dogs’ emotional and physical health, Oh Norman! quickly gained traction with its best-selling calming supplement, Calm the Eff Down! The brand’s rapid rise reflected a growing demand for effective, approachable pet wellness solutions, according to the announcement. In April of 2025, the company announced a partnership with Chewy, to increase product accessibility and expand their reach to a broader customer base.
“With support from our most recent investors, we’re well-positioned to accelerate our mission of delivering science-backed pet wellness products while championing ethical and eco-conscious practices. Together, we’ll further improve the lives of the animals we love while giving back to the ones in need,” expressed Katie Hunt.
“We started Oh Norman! because of one simple truth – I just love dogs and believe they deserve to live the healthiest life possible,” remarked Kaley Cuoco. “My goal was to create high-quality products that dogs and their people would love. Everyone on the Oh Norman! team, including our investors, share that same passion, and it drives everything we do. I’m incredibly proud of what we’ve built so far and how we’ve been able to make a difference in the lives of dogs and their owners!”
The six-person, all-female team includes Chief Operating Officer Danielle Birkenfeld, former director of operations for Coach, Vice President of Product Kate Onorato, an early employee of Bark Box and the former head of product for Wild One and Vice President of Creative Nat Girsberger, a published author and artist who has grown Oh Norman’s social media following to over 250K followers. CEO and Co-founder Katie Hunt was also the third employee of Warby Parker and the Chief Brand Officer of the dating app Hinge.
