UK based pet food manufacturer Inspired Pet Nutrition has acquired Butcher’s Pet Care, a prominent wet pet food producer. The combined group will reportedly have sales in excess of £350 million, with Arthur van Benthem having been appointed as CEO.
Inspired Pet Nutrition (IPN), the independent UK pet food company controlled by CapVest Partners LLP, has announced the acquisition of Butcher’s Pet Care (BPC), one of the leading manufacturers of high-quality wet pet food. The terms of the deal, which is expected to be completed in the fourth quarter of 2024, were not disclosed.
BPC was founded in 1983 and is one of the UK’s leading wet pet food manufacturers, providing wet dog and cat food products under three brands: Butcher’s dog food, offering affordable high-quality, naturally nourishing food for dogs; Blink!, a premium natural wet cat food brand; and Classic, an affordable, natural, complete cat food brand. The award-winning company also manufactures own-label pet food for a range of customers, including multiples and specialist pet shops, and holds an established position in Poland, where Butcher’s is reportedly the #2 dog food brand. BPC operates a well-invested 385,000 sq ft manufacturing and distribution facility located in Crick, Northamptonshire, England.
IPN has also announced it will appoint Arthur van Benthem as CEO of the enlarged group, which will have combined gross sales of approximately £350 million, predominantly comprising branded products. van Benthem will lead IPN’s ambitious growth strategy and has extensive experience working with management teams and private equity owners to grow and develop international businesses. With a background in sales & marketing, he has held executive leadership roles across several markets in EMEA, USA, and the Asia/Pacific region with companies such as Unilever, the Coca-Cola Company, Royal Friesland Campina, Imperial Brands and most recently Dunlop.
Arthur van Benthem expresses: “Butcher’s brand portfolio and business is highly complementary to IPN and consistent with our vision and strategy to expand the business and create a portfolio of natural, wet and dry pet food brands with superior nutrition, which is affordable and accessible to all pet owners. Strategically, it also provides us with an established platform and opportunity to expand our presence in the growing European pet food market. On completion of the transaction, we look forward to welcoming our new Butcher’s colleagues into the IPN family and working with them to realize our joint growth ambitions for the future.”
“Butcher’s is a great addition to the IPN platform, creating a business of greater scale and presence across a range of categories, channels and customer segments. It also creates a solid platform to pursue further organic and acquisition-led growth with a particular focus on Europe and we are delighted to have a CEO of Arthur van Benthem’s calibre ready to lead this plan with his extensive brand, financial, strategy and leadership experience. This deal is a great example of CapVest’s passion for building strong, differentiated global companies through significant investment in people, technology, innovation, and capabilities. We look forward to continuing to work with the team to strengthen IPN’s prospects and optimally position the business for a multitude of growth opportunities in the future,” says Kate Briant, Senior Partner at CapVest.
Tim Watsham, CEO of Butcher’s Pet Care, comments: “Joining forces with IPN and CapVest is a fantastic opportunity for Butcher’s. Together, we share a passion for providing the best nutrition for pets and a commitment to excellence. We look forward to leveraging IPN and CapVest’s resources and expertise to pursue our growth ambitions and continue delivering high-quality products to our customers.”
Headquartered in Thirsk, North Yorkshire, IPN is best known for its high-quality natural dog meals and pet treats under the “Harringtons” and “Wagg” brands. With a strong commitment to natural, high-quality ingredients, IPN explains it is dedicated to providing affordable and nutritious pet food that supports the health and well-being of pets. The firm was acquired by international investment firm and buy-and-build specialist CapVest in 2020 and subsequently acquired Pet Food UK in 2021 along with its high quality and distinctively branded premium dog and cat pet food brands “Barking Heads” and “Meowing Heads”.
