Advertorial – Cargill
Today’s pet parents expect more than basic nutrition. They’re looking for holistic solutions that deliver measurable health benefits and integrate seamlessly into their daily routines. For example, postbiotics, once a niche concept, are now central to Cargill’s strategy, offering scientifically validated benefits for immunity and gut health. By listening to regional preferences and investing in research-driven innovation, Cargill is helping pet parents worldwide provide the best possible care for their furry companions.
Technology Advisor, Global Pet
Cargill Micronutrition & Health Solutions
The global pet food industry is undergoing rapid transformation, driven by shifting consumer expectations, regional preferences, and a surge in product innovation. With nearly 50 new launches every day, totaling over 16,000 annually (Innova, NPD 2024), brands are racing to meet the evolving needs of pet parents who increasingly view their animals as family. At Cargill Animal Nutrition & Health, we’re responding with science-led, regionally tailored solutions that support pets’ health and well-being because today’s consumers demand more than just nutrition; they want products that deliver real, measurable benefits.
CHINA: PREMIUMIZATION AND DIGITAL-FIRST SHOPPING
China’s pet food market is one of the fastest-growing globally, fueled by a surge in pet ownership and digital commerce. Nearly 70% of pet food purchases occur online, making e-commerce the prominent channel. Chinese pet owners are highly informed and willing to pay a premium for trusted brands that deliver advanced nutrition. To maintain our competitiveness, we focus on continuous innovation balanced with a science-driven approach to enhancing pet health and nutrition. Cargill’s regional brand PetMaster®, which is sold online through a variety of e-commerce platforms, has steadily built loyalty through functional dry food and nutritional supplements for dogs and cats. The line incorporates natural ingredients and a patented postbiotic that supports immunity and digestive health. This focus on science-backed solutions aligns with consumer expectations for transparency and advanced health benefits.
LATIN AMERICA: HUMANIZATION AND MARKET POLARIZATION
In Latin America, pet humanization is a defining trend and reshaping the market. Pet parents increasingly view their animals as family members, and owners seek products that mirror their own values, including science-based nutrition, clean labeling, and sustainability. Cargill recently launched two new lines, Dogui® Bienestar and Gati® Bienestar. The new lines are among the first in the region to incorporate next generation postbiotics, delivering proven gut health and immune benefits. These products also respond to key trends in Latin America, including:
• Developed with functional ingredients to provide measurable health benefits: While emotional drivers still dominate the market, prioritization of nutritional benefits are gaining traction, especially among dog owners. According to Cargill research, almost half of dog owners prioritize nutrition when selecting their dog’s food.
• Free from artificial colors and flavors; made with natural ingredients: Transparency matters, however consumers favor “free-from” claims.
• Designed for different life stages and sizes to ensure precise nutrition: Life-stage and size-specific formulations are now expected in dog food, while kitten-specific offerings remain a differentiator in cat food.
Economic pressures have split the market, and the value-seeking consumers are gravitating toward economical brands, while premium-oriented segments are growing, driven by emotional bonds and desired nutritional benefits. Sustainability is also an emerging trend, with packaging leading the conversation, though ingredient sourcing will likely gain importance over time.
NORTH AMERICA: FUNCTIONAL BENEFITS AND INGREDIENT TRANSPARENCY
In North America, pet parents are looking for solutions. They increasingly look for functional benefits such as skin and coat health and digestive care to name two of the most sought-after solutions. Ingredient transparency is also critical, with rising interest in real ingredients, postbiotics, fibers, and antioxidants. To meet these demands, Cargill introduced Loyall Life Super Premium Pet Food using the highest-quality ingredients. It is designed to deliver the functional benefits pet parents care most about, focusing on the skin, coat, and healthy digestion.
GLOBAL FOCUS ON GUT HEALTH
Modern pet diets require modern ingredients. Over half of global pet food launches from 2021–2023 included proactive health claims, with this category growing 72% (Innova, NPD 2024). To stay ahead, Cargill introduced an ultra-concentrated postbiotic, designed specifically for pets. This advanced ingredient:
• Supports gut health, immunity, and vitality through hundreds of metabolites.
• Remains effective through processing like extrusion and retort.
• Delivers benefits at a fraction of one percent inclusion, offering flexibility for wet and dry diets, treats, toppers, and supplements.
Backed by multiple pet-specific clinical trials, this ultra-concentrated postbiotic helps pet food manufacturers deliver comprehensive health benefits in any format, meeting the demands of pet parents who are looking for pet food that includes science, indulgence, and convenience.
COMMITTED TO ADVANCING PET NUTRITION
Across all regions, the pace of innovation is accelerating. Consumers are eager to explore new formulations, supplements, and functional ingredients that promote longevity and vitality for their four-legged best friends. Pet parents across the globe feel compelled to ensure an optimal ‘health span’ for their pets, providing everything necessary for their pets to remain healthy, active and in good condition for as long as possible. Pets enhance the lives of their humans and owners want to return the favor by providing the highest possible quality of life to their dogs and cats.
As pet ownership continues to rise and pets become integral family members, Cargill remains committed to advancing nutrition through science, sustainability, and transparency. Today’s pet parents expect more than basic nutrition. They’re looking for holistic solutions that deliver measurable health benefits and integrate seamlessly into their daily routines. For example, postbiotics, once a niche concept, are now central to Cargill’s strategy, offering scientifically validated benefits for immunity and gut health. By listening to regional preferences and investing in research-driven innovation, Cargill is helping pet parents worldwide provide the best possible care for their furry companions.
About Dr. Mark Franklin
Cargill’s Technology Advisor, Global Pet, Dr. Mark Franklin is responsible for technical and customer support of the company’s additive portfolio for pets. Dr. Franklin has a B.S., M.S., and Ph.D. in Animal Science from the University of Tennessee at Knoxville, and over 25 years of experience in animal nutrition, formulation, and product development.
