Advertorial – Herbarom Laboratoire
The liquid form is highly versatile in terms of adaptability to specific species, needs, weight or animals’ growth stage. Its simplicity of use through water-based delivery (i.e. administered via animals’ drinking water) also reduces the risk of wasted product. Another advantage of the liquid form is its guaranteed consumption, precisely as it can be incorporated directly into drinking water, along with its proven digestibility.
Director of Development
Herbarom Laboratoire
Animal nutrition is moving with the times. Plant extracts have a role to play across the board, whether in response to the current trend for demedication and naturalness, or in meeting regulatory changes. Not only do plants contribute to animal well-being, palatability and appetite, their properties can also help maintain performance, the key to optimised production. Herbarom, the French specialist in natural ingredients for animal nutrition, addresses this multi-faceted context through its commitment to more sustainable, effective and highly specific animal feed, and its expertise in liquid formulation. Thanks to a rigorous selection of plants, Herbarom’s liquid formulations offer precise solutions to breeders’ needs.
THE KEY ROLE OF PLANTS IN ANIMAL NUTRITION
Considered as sensorial additives in animal feed, plants offer widely acknowledged benefits for both animal and human nutrition. Phytotherapy draws on the intrinsic properties of each plant, including those recognised for their palatability, such as vanillin and fenugreek.
For the key issue of digestion, Herbarom suggests clove, thyme, red thyme, peppermint, oregano, Chinese cinnamon and cassia. It also uses lavender and sweet orange in stress management formulas. These offers are the fruit of 30 years of expertise in naturalness coupled with rigorous attention to the quality of its raw materials, two fundamental elements in meeting market expectations and end-consumer needs.
THE BENEFITS OF LIQUID FORMULA TO MEET BREEDING REQUIREMENTS
According to the species, the benefits sought from among a multitude of plants, and the specific regulatory requirements, expert guidance – particularly in regulatory aspects – is essential to facilitate the integration of formulas in daily livestock care. While this integration is possible with powder mixtures, liquid formats offer substantial advantages.
The liquid form is highly versatile in terms of adaptability to specific species, needs, weight or animals’ growth stage. Its simplicity of use through water-based delivery (i.e. administered via animals’ drinking water) also reduces the risk of wasted product. Another advantage of the liquid form is its guaranteed consumption, precisely as it can be incorporated directly into drinking water, along with its proven digestibility.
Lastly, liquid offers good bioavailability, whether used as a course of cure or for immediate results.
BESPOKE, VALUE-CREATING LIQUID SOLUTIONS
Herbarom, the French specialist in natural ingredients for animal feed, offers comprehensive support services including the co-creation of custom formulas adapted to the specific needs of each customer.
Herbarom provides nine inspirational formulas to meet the main needs of the market: internal parasite risks, pulmonary or digestive risks, liver function support, immunity, stress, lactation support and urinary support.
For example, Phyzolactem and Phyzopato are two flagship formulas in Herbarom’s range. The first, formulated with fenugreek and clove, boosts sow milk production, while the second supports liver function in cattle, pigs and poultry, thanks to a formula including dandelion, rosemary and choleretic plants.
Herbarom factories produce 750 tonnes of products annually, and its inspirational formulas can be adapted to meet the specific needs of food supplement and premix manufacturers, whether in terms of sourcing, specification briefs (e.g. for compliance with organic farming), regulatory guidance, packaging or volume.
About Anne Manubens
With over 15 years’ experience in BtoBtoC marketing, Anne Manubens has worked successively for an organic cosmetics brand, in finance, in a communications agency and even for a seeds company, a career that naturally led her to Herbarom.
Manubens has acquired a 360° approach to customer issues and problems, placing customers at the heart of strategic thinking to offer them the best possible experience. Her goal is developing solutions tailored for strategic markets like Animal Nutrition, Beauty & Fragrance and Flavours & Food.
