Barentz International unveiled that it has rebranded a leading distributor of high-quality animal feed ingredients, Origination as Barentz. The company had acquired Origination in August 2021.
Barentz, a leading global distributor of life science and specialty ingredients, announced that Origination has rebranded as Barentz, effective immediately. The name change follows the acquisition of Origination by Barentz International (Barentz) in August 2021.
For nearly eight decades, Origination has been a leading distributor of high-quality animal feed ingredients. Its focus on production automation as well as a strong supply chain has provided a long history of stability through economic and commodity cycles. In order to better serve its customers, the company enjoys the advantage of strategic access to river, rail and road transport, which allows for extensive domestic and international distribution.
With this rebranding, the company will be focusing on expanding its feed additive portfolio through strategic partnerships and M&A, as well as making its DCAD products more accessible to customers globally.
“This is a significant milestone for our company as we accelerate our growth under Barentz,” commented John DeVos, President, Animal Nutrition of Barentz North America. “I am pleased by our organization’s commitment to market leadership and continuous improvement to deliver better solutions for our customers and principal partners.”
“This rebranding aligns our global organization and allows us to deliver the best solutions for our customers and principal partners, locally and around the world,” added Mike McKenna, CEO of Barentz North America. “We will leverage the global scale of Barentz while continuing to invest in our core markets as we execute on our strategy to become a global leader in the life science and broader specialty chemical industries.”
