Ecolex unveiled its new brand identity as part of its 20th anniversary on 11 March, prior to VIV Asia 2025. Regarding the new identity, Edward Manchester, Global Commercial Director, said: “The new branding creates a more unified visual identity that emphasises our embedded technical expertise – molecular technology and bioscience.”
One of the global leaders in innovative animal nutrition, with expertise embedded in molecular engineering and bioscience, Ecolex Animal Nutrition unveiled its new brand identity, commencing with a reception for channel partners and other industry stakeholders, on 11 March in Bangkok, Thailand, prior to VIV Asia 2025. Coincidentally, the brand refresh is part of Ecolex’s 20th anniversary.
“The new branding creates a more unified visual identity that emphasises our embedded technical expertise – molecular technology and bioscience,” commented Edward Manchester, Ecolex’s Global Commercial Director. “It reflects our pillars of competence, functional lipids, performance solutions, health and environment, and alternative ingredients. In the next few weeks, our new mobile-friendly website will be launched, ensuring access across all devices,” he noted.
Ecolex points out it is committed to providing differentiated solutions, that harness the power of science and our technological capabilities, to create innovative and ecologically sustainable solutions for agriculture. Manchester gave sincere thanks to Ecolex’s channel partners: “Together we have built a global brand that exports to around 40 countries.”
Michelle Cheo, Director of the Ecolex Group, stated that “although the brand is new, importantly our drivers – people, values and product value propositions remain the same. To better serve our customers, we are expanding our R&D, sales and technical teams. Ecolex continues to invest in our manufacturing and R&D capabilities, and as a family-owned business, we are long-term investors.”
