The Deltavit brand by CCPA Group will undergo a visual identity change, to be revealed on 15th September 2025, while retaining its name. The new identity of the brand expresses closeness to the field, as well as scientific expertise.
CCPA Group’s Deltavit brand will be going through a visual identity change from 15th September 2025. While Deltavit will be keeping its name, this change will result in a new logo, new packaging, a new website and new communication materials. CCPA Group highlights the graphic change as a reflection of its desire to strengthen the visibility and positioning of its farm specialities brand in France and internationally.
A COMMITMENT: FEET ON THE GROUND, HEAD IN THE LAB
The Deltavit brand is becoming the umbrella brand supporting the development of the CCPA Group’s farm specialties. Since 1976, scientifically proven nutritional specialties have been feeding animal performance.
“We understand the demands of the sector and share our customers’ passion for livestock farming. To further strengthen our commitment to them, we have chosen to grow with them and develop our brand by emphasizing our strengths: Our expertise in livestock production, guaranteed reliability and sustainable responsibility. For them, we are moving forward, with our feet on the ground and our heads in the lab,” says Mikaël Cholière, Director of Farm Specialties for the CCPA Group.
A NEW IDENTITY IS BORN
The new Deltavit identity expresses this closeness to the field and scientific expertise. Operationally, this translates into a new logo that is more modern and ‘rounder’ with a triangular arrow that embodies efficiency and precision.
Regarding the change, CCPA stated, “The slogan ‘Raising performance’ reminds us that every Deltavit product, service and piece of advice is designed to help breeders achieve better results while respecting animals and the environment.”
The labels have been redesigned into 8 categories of needs to clarify the product range, and the bags are eco- designed to reduce ink usage.
