The Try & Share Program has been introduced by BeneMeat for the EU. Through the program, dog owners can try the company’s “BeneMeat Cultivated Dog Treats”.
BeneMeat has launched the Try & Share Program, inviting those who want to provide products based on cultivated meat to their four-legged friends and share their experiences.
The company points out that the program opens up the possibility for EU citizens to test dog treats rich in cultivated meat. Other cultivated products will reportedly follow in the EU soon, followed by other territories once the regulatory approvals are granted.
The program offers an opportunity for those who want to actively participate in the development of top-quality cultivated products that are unconditionally safe, cruelty-free, and environmentally friendly. Developed together with established pet food producers and overseen by veterinarians, BeneMeat Cultivated Dog Treats meet the highest safety standards while ensuring excellent digestibility, according to BeneMeat’s statement. The dog treat trial builds on successful safety and digestibility testing of complete cat food conducted at a prestigious European university. The program’s primary goal is to help producers collect long-term, meaningful feedback from real potential customers. The program’s primary goal is explained as to provide producers with long-term, meaningful feedback from real potential customers. Its second goal is to build awareness and interest in cultivated meat as it moves from curiosity to a genuine new choice for consumers. BeneMeat invited dogs and their owners to take part in this pioneering journey by signing up online.
The Try & Share program is also an educational initiative, designed to showcase cultivated meat in practice and raise awareness of its potential. Beyond demonstrating taste and quality, it offers society and regulators a transparent view of how cultivated meat is made and why it matters. The outcomes are expected to help build credibility for the entire industry and spark informed discussions about the future of protein. BeneMeat highlights that this step reflects the company’s philosophy as the “Next Option for Meeting Meat Demand”, producing meat in a way that is safe, ethical, and sustainable.
According to Roman Kříž, CEO of BeneMeat, the aim is to prove authenticity and deliver a true experience for pets: “We don’t want imitations, but a genuine product that dogs can truly taste. With this step, we not only bring cultivated meat closer to pets and their owners but also help society and regulators better understand what cultivated meat is and why it matters.”
Adding to this, Jan Luprich, Strategic Partnerships Lead, highlighted the broader ambition: “Our ambition is to show that cultivated meat has its place in pet food, and that we can make high quality, affordable products. The Program is another step in bringing our work closer to people and their four-legged companions, while helping them understand the benefits of this technology.”
BeneMeat is the world’s first registered producer of cultivated meat for pet food. Its production has been registered by the Central Institute for Supervising and Testing in Agriculture (CZ 802529-01). The recipe for BeneMeat Cultivated Dog Treats was developed directly by the company, with production carried out in cooperation with a partner firm and in full compliance with EU pet food regulations. Every ingredient and process has been carefully tested to ensure safety, making these treats a trusted choice for pets, the company remarks. The result is a premium-quality treat: Safe, rigorously controlled, and crafted to deliver both nutritional value and authentic taste.
