Balchem, one of the leading suppliers of innovative solutions for health and nutrition, has unveiled that it has opened a storefront on the digital customer experience platform Knowde. The Knowde storefront will support customers in finding the company’s products in the markets Balchem serves.
Balchem, which develops innovative solutions for health and nutrition markets, has launched a storefront on Knowde, the leading digital customer experience platform for ingredients, polymers, and chemicals.
Balchem serves companies in the pharmaceutical, nutritional supplement, food and nutrition, and animal nutrition industries with a portfolio of customized food and beverage ingredient systems, science-backed nutrients, specialty-packaged solutions, and chelated minerals. The company’s key brands include OptiMSM® methylsulfonylmethane, Albion® Minerals, K2VITAL® all-trans vitamin K2 MK-7, and VitaCholine® Choline.
“We are driven by a commitment to make the world a healthier place by delivering trusted, innovative, and science-backed ingredients. Our Knowde storefront will support customers in the markets we serve to help them find our products and connect with our experts to get answers to their technical and formulation questions,” said Dominik Mattern, Vice President of Science and Marketing for Balchem.
Knowde’s industry-leading search capabilities give R&D and procurement professionals the ability to filter by chemistry, application, function, technical properties, and more – including a focus on sustainable ingredients – to find the right ingredients quickly, Balchem explains.
Knowde is the first company to develop software to unlock the power of product data, automatically organizing it into a digital product catalog in weeks, and enable chemical suppliers and distributors to deliver a full-featured, end-to-end customer experience solution on their own websites, or expand their reach with a storefront on Knowde’s marketplace.
“Chemists, formulators, and R&D professionals appreciate Knowde because they can use our marketplace to accelerate product development and get new products to market faster. Knowde makes it easier to find the ingredients they need, and to access experts who can answer technical questions and provide formulation guidance,” expresses Kyle Bastien, Vice President of Sales for Knowde.
According to the statement of the companies, Knowde’s Master Data Management Platform and Customer Experience Platform software solutions enable suppliers and distributors to power their business systems with clean product data so they can fast-track their digital transformation and accelerate business growth.
