ADM was honored with the 2023 Independent Pet Innovation Award for Cat Skin & Coat Care Product of the Year for its DermalEase® skin care solution.
ADM, a global leader in human, animal and pet nutrition, has earned the 2023 Independent Pet Innovation Award for Cat Skin & Coat Care Product of the Year. DermalEase® is a topical skincare solution from Protexin® Veterinary, a trusted ADM brand featuring an extensive line of natural products and probiotic supplements based on years of research.
“Receiving this award underscores ADM’s commitment to innovative and science-based products and solutions that meet the needs of today’s pet owners,” said Mark Lotsch, ADM’s president of global health and wellness. “As human trends increasingly inspire pet nutrition offerings, innovative ways to proactively support pets’ overall well-being will continue to emerge. Most pet owners are seeking out foods, treats and supplements to help improve their pets’ physical and behavioral health.”
Skin health is essential to maintain a pet’s overall well-being. Aside from skin constituting 10-15% of a cat’s body weight, the organ also plays a vital role in regulating bodily processes, including immunity, hydration, sensory and temperature regulation. DermalEase supports healthy, hydrated and nourished skin in two versatile and convenient formats. The drop formulation allows targeted application for smaller, discrete areas, while the mousse formulation is ideal for larger, more diffuse areas.
DermalEase products leverage Biosfeen®, a unique profile of sphingomyelins and ceramides, and Dermial®, a source of glycosaminoglycans with a high concentration of hyaluronic acid, both developed by Bioiberica. These active ingredients provide dual levels of support, including a healthy skin barrier of the epidermis and aid for the structure, elasticity and hydration levels of the inner-layer dermis. With no known contraindications to its use alongside other medications or for pets with allergies, DermalEase has shown to be very safe for companion animals.
“DermalEase is a testament to the remarkable scientific breakthroughs being made in the field of pet care,” said James Kyffin, Commercial Director of Protexin® Veterinary for ADM’s pet nutrition business. “Our work balances science and nature to develop innovative products that support a proactive approach to pet wellness.”
DermalEase Drops and Mousse are currently available in the U.K., Ireland, Iceland, Czech Republic, Hungary, Poland and Israel with formulations for both cats and dogs. The product line will soon be sold in Australia in late 2023.
Over 2,000 nominations were submitted for the fifth annual Pet Innovation Awards, representing “the finest and most innovative companies within the rapidly expanding pet care industry,” as noted by the Independent Innovation Awards organization, a global market intelligence and recognition program within the most competitive consumer categories. The Pet Innovation Awards provides public recognition for achievements of pet care industry companies, services and products including Apparel, Grooming & Cleaning, Food & Treats, Health, Retailers & Services and more.
