Veos Group has announced the appointment of Alex Diana as Lead Product Manager within the ACTIPRO division. In his new position, Diana will play a key role in increasing ACTIPRO’s presence in the animal feed market and refining product innovation.
As VEOS aims to accelerate its mission to advance sustainable and functional proteins for animal nutrition, it has strengthened its team with the appointment of Alex Diana as Lead Product Manager ACTIPRO.
The company upcycles food by-products, such as plasma, hemoglobin and egg proteins, to create sustainable and cost-effective functional ani mal feed proteins. VEOS explains it continues to expand operations and its positive global impact, driving innovation in the animal nutrition industry.
Alex Diana joins VEOS from lnnovafeed, one of the leaders in insect-based protein production for the feed industry. At lnnovafeed, he was responsible for the development and commercialization of insect proteins in the aquafeed market. With almost ten years of experience in the animal feed industry, he has contributed significantly to the development and implementation of innovative feed solutions, promoting both sustainability and efficiency in animal nutrition.
In his new position, Diana will play a key role in increasing ACTIPRO’s presence in the animal feed market, refining product innovation, and supporting sustainable growth through strategic initiatives and strong industry partnerships.
In late 2024, VEOS expanded its global presence through the acquisition of Ovalnnovations’ U.S. operations, aiming to reinforce its position in the market and improving its ability to deliver innovative, high-quality functional egg proteins.
“I am incredibly grateful for this opportunity and excited to contribute to VEOS’s mission of innovation in the animal nutrition industry, making it more sustainable and circular!” said Alex Diana.
“Alex’s broad experience in the animal feed sector makes him a valuable addition to our team,” pointed out Arent Arnout, Sales Director of ACTIPRO, “His skills and vision will contribute to our ongoing commitment to sustainability, quality, and innovation in animal feed solutions.”
