Royal Agrifirm Group has named Kenneth Yeo to lead its Southeast Asia operations as Managing Director, effective April 1, with a focus on growth and regional market expansion.
Royal Agrifirm Group has appointed Kenneth Yeo as Managing Director Southeast Asia (SEA), effective 1 April. Yeo will be based in Singapore and will report directly to Bas van Driel, Group Director Specialties.
Kenneth Yeo brings more than 25 years of regional leadership experience across a broad range of industries, including FMCG, Pharmaceuticals, Specialty Ingredients, and Consumer Products. Throughout his career, he has built a strong track record in driving top-line growth, increasing market share, strengthening profitability, and building high‑performing commercial organizations across Southeast Asia, APAC and North America. In his new role, he will be responsible for leading and further expanding Royal Agrifirm Group’s SEA region, strengthening its market position and accelerating sustainable growth.
The Royal Agrifirm Group expressed its great pleasure at welcoming Kenneth Yeo to the team and wished him success in his new role, while also thanking Pieter Slegers, who has been taking on this role in addition to his regular responsibilities over the past one and a half years. The company highlighted Slegers’ commitment and sense of ownership.
