United Petfood has signed an agreement with Nordic Pet Care Group for the acquisition of Vital Petfood Group in Ølgod, Denmark.
Dog and cat food manufacturer United Petfood has announced that a share purchase agreement has been signed for the acquisition of Vital Petfood Group in Ølgod, Denmark. The takeover of the first plant in the Nordics is part of the planned growth strategy of United Petfood, according to the company.
“Thanks to the acquisition of Vital Petfood Group, our network of production sites will be able to offer flexibility and brings our production more and more close to our customers also in the Nordics,” comments the management of United Petfood.
“There has been a lot of consolidation within the pet food production industry during the recent years. We wanted to find a new owner to continue developing our petfood production in the long run. This divestment enables us to focus and further strengthen our branded businesses within Nordic Pet Care Group,” said Mika Holappa, CEO of Nordic Pet Care Group.
He added: “Being one of the leading European producers of pet food, United Petfood was an obvious choice of partner and new owner of VPG. We are confident that VPG will benefit from United Petfood’s European customer footprint as well as extensive experience with operating multiple pet food production sites. Furthermore, we expect United Petfood to be able to utilize VPG’s strong position in the Nordics, and the Danish market, in particular.”
“We look forward to continuing and expanding the collaboration with United Petfood and keeping on producing Best Friend products at the Ølgod factory for years to come,” states Holappa.
Vital Petfood Group is a pet food business with many years of experience in the production of dry and semi-moist food for cats and dogs.
The intended acquisition still needs to be approved by the Danish Competition Authorities.