Focusing on day-old-chick and poultry feed production, Tanzanian Silverlands is preparing to produce 7.3 million day-old chicks per year in its new hatchery equipped with hatchery solutions of Dutch Royal Pas Reform.
Tanzania’s Silverlands, a growing integrated farming, processing and poultry business, has chosen Royal Pas Reform technologies for its new hatchery operation in Arusha, a city in the northeast of the country, known as the safari capital of Tanzania. When fully operational, the facility will have a production capacity of 7.3 million day-old chicks per year.
Already one of the leading producers of day-old chicks, Silverlands’ hatchery project involves the installation of 6 x SmartSetPro™4 setters and 4 x SmartHatchPro™ hatchers, together with a complete climate control system – with air handling units, air distribution and control, cold-process water chillers, heat pump and heat-recovery system and cold-water buffer tank. The hatchery also features SmartCenterPro™ for process control and data management.
Commenting on the installation, Adriaen Sligcher, Pas Reform’s Sales Director in Southern Africa, says: “We were very grateful for the guidance of Royal Pas Reform’s Stewart Bradnick and his team, which resulted in a first-class hatchery project. Without doubt, we will see a further extension in the near future.”
Silverlands was established in 2013 to service Tanzania’s growing demand for quality poultry products at a reasonable price. The company operates two separate units: a poultry and feed business, and a cropping business. The poultry farm has a feed-mill, hatchery and poultry houses.
Producing three different varieties of day-old-chicks for the commercial market in Tanzania, Silverlands imported broiler and layer breeder stocks from internationally recognized breeder supply companies to ensure that farmers receive day-old chicks with the latest genetics that will produce maximum results. Silverlands has also secured exclusive rights for the distribution of the SASSO bird in Tanzania, a dual-purpose, slower-maturing chicken.
With the distribution of SASSO day-old chicks, Silverlands provides improved genetics to the small-scale rural farmers, together with technical assistance and training, and offers them access to markets that may not have been possible before. This initiative aims to increase poultry production and productivity, improve rural household income and nutrition, and empower women.
Believing in developing long-term relationships with customers, Silverlands established the Silverlands Poultry Training Centre at Makota Farm in 2016. The objective of the training courses offered is to provide attendees with the knowledge to successfully manage a poultry unit. Today, the training centre has an active Facebook community of over 27,000 members.
“We are delighted to have partnered with Silverlands on this important new hatchery. It will help to bring new skills and prosperity to the region and support its commitment to being socially responsible to the communities it operates in,” Sligcher continues. “We also look forward to arranging a hatchery managers course with Silverlands in the near future ¬ in order to further extend the knowledge of potential hatchery managers in Tanzania.”