SugaRich, which defines itself as the market leader in repurposing surplus food into high grade animal feed, aims to strengthen its market position in the feed sector with its recent acquisition of UK-based McGuinness Feeds Ltd.
SugaRich Ltd, one of Europe’s leading providers of sustainable surplus food solutions for the food and feed sector, has announced the acquisition of McGuinness Feeds Ltd, a UK-based wheatfeed merchant. The company emphasizes that this strategic acquisition enhances its market presence and ensures the continued success of a respected name in the industry.
“This acquisition marks a significant milestone for SugaRich Ltd as we continue to expand our capabilities and reinforce our position as a leader in the industry,” said Andy Newton, CEO of SugaRich Ltd. “McGuinness Feeds Ltd has a remarkable history, and we are honoured to continue their legacy while leveraging their expertise to enhance our offerings. We will continue to run both AB Nutrition and McGuinness Feeds as independent businesses but use the scale of our combined infrastructure to support the feed and flour milling industries.”
SugaRich Ltd and McGuinness Feeds Ltd have maintained a strong trading relationship for over 35 years, both supplying and purchasing wheatfeed. While traditionally competitors, both companies have fostered a long-standing friendship, built on shared values and a mutual commitment to serving the feed industry with reliability and excellence, the companies state.
SugaRich Ltd firmly believes that the flour milling industry will welcome this transition and continue to support the future of McGuinness Feeds. The company notes that it remains dedicated to innovation, sustainability, and customer satisfaction, ensuring that this acquisition aligns with its long-term strategy of growth and excellence in the animal feed industry.
