Ralco has strengthened its commitment to sow health with the acquisition of Sow Magic from O’Bryan Farms. The product is a natural solution, effective across key health performance areas, including decreased sow death loss, prolapse, stillbirths, and more.
USA-based company Ralco has announced the acquisition of Sow Magic, a pioneering product developed to address the pressing issue of sow mortality, from O’Bryan Farms in Owensboro, Kentucky. By combining natural ingredients with proven science, Sow Magic provides an innovative solution to improve sow health and performance, according to Ralco’s statement.
“We’re excited to bring Sow Magic to more producers,” said Glenn Bader, CEO of Ralco. “This product is a great example of how natural solutions, grounded in sound science, can have a lasting impact in our industry. While the results may feel like magic, they’re rooted in years of research and relentless problem-solving at O’Bryan Farms.”
THE STORY BEHIND SOW MAGIC
Sow Magic’s journey began over a decade ago when JW O’Bryan, owner of O’Bryan Farms, sought solutions for his herd’s health issues. “Back then, I wasn’t trying to create a product—I was just trying to fix the problems in our herd,” explained O’Bryan. “When vaccines and antibiotics stopped working like they used to, we tried every available solution, and after years of trial and error, Sow Magic was born.”
Starting with efforts to improve sow survival and address prolapse issues, Sow Magic later evolved into a robust natural solution that has since proven effective across key health performance areas, including decreased sow death loss, prolapse, stillbirths, mummies, abortions and lameness.
With U.S. sow mortality rates at a record high of 15.8% in 2024 (MetaFarms Production Index), Sow Magic arrives at a critical time, the company pointed out. The product’s proven results can help producers achieve healthier herds.
SOW MAGIC: A NATURAL FIT FOR RALCO
Ralco explained that this acquisition underscores its dedication to providing natural, science-backed solutions that advance animal health and productivity. “Ralco’s expertise and commitment to innovation made this acquisition a natural fit,” emphasized O’Bryan. “Sow Magic was created to solve a critical problem for our farm, and I’m proud to work with a company that shares my dedication to solving problems and improving sow health, naturally.”
Dr. Russell Fent, Ralco’s Swine Technical Director, added, “Sow Magic represents an exciting step forward in tackling sow mortality. Our industry needs tools now more than ever that help address the underlying health challenges impacting sows. With Sow Magic, we’re bringing producers an option that can drive meaningful improvements in herd vitality and productivity.”
