Pets Choice Ltd has acquired Otodex, FormulaH, Conficlean2, Welpi & Cimicat brands from PetLife International to extend its reach in the premium and veterinary sectors. The company will take over sales as from November 1st, 2024.
One of the leading pet food manufacturers, Pets Choice Ltd has agreed to purchase, from PetLife International Ltd, Otodex, FormulaH, Conficlean2, Welpi & Cimicat brands to strengthen its product portfolio in the premium sector. Pets Choice will take over sales as from 1st November, 2024. These brands will now join Pets Choice’s family of pet brand offerings, including Webbox, Bob Martin, Felight, TastyBone, Vet’s Kitchen & Hownd.
Pets Choice supplies partners in the grocery, independent retail, e-commerce, pet specialty and veterinary sectors with products in a variety of formats. It plans to use this latest acquisition to grow its share of the premium sectors.
CEO of Pets Choice, Tony Raeburn, comments: “This is another fantastic acquisition for Pets Choice of five well established brands as we continue our drive into product premiumisation. We look forward to welcoming new customers to Pets Choice as well as being able to offer these brands to our extensive and loyal customer base, helping us to further consolidate our position as a leader in the pet care industry.”
“I have known Tony for many years and when we made the decision to sell some brands, enabling us to concentrate and invest in our Vetbed manufacturing division, Tony was our first port of call and Pets Choice are the perfect fit to drive these fantastic brands to the next level,” states James Hancock, CEO of Petlife International.
Pets Choice continues to expand and bring in additional head count to meet its business demands, according to the announcement. The addition of new brands and other business growth opportunities, mean that further job opportunities will be made available and shared.
