MIAVIT takes the first step of its ambitious plans for future expansion in Türkiye

The new production site in Türkiye is an important part of MIAVIT’s worldwide expansion plan. CEO of MIAVIT Group, Lukas Middendorf explains this as: “Since several years we are acting as a globally active company. Our aim is to continue and expand this. The production site in Türkiye enables us to react more flexibly and expand in the mentioned areas.” Managing Director of MIAVIT Türkiye, Serkan Özdemir shares the details: “At our Turkish production site, we will manufacture premixes and feed additives. The facility is designed with an annual production capacity of 8,000 tons. We have ambitious plans for future expansion, with a strong focus on increasing production capacity to meet growing demand.”

Lukas Middendorf
CEO
MIAVIT Group
Serkan Özdemir
Managing Director
MIAVIT Türkiye

MIAVIT, a Germany-based premix provider, has diversified its production range in its 60-year journey to become a globally represented company. Today, the company produces premixes as well as additives, liquids and supplements, and recently inaugurated its new factory in Türkiye. This site is a strategic investment for the company’s position in Türkiye and neighbouring countries. Equipped with advanced German technology for high standards of production and operational efficiency, the new plant in Izmir will serve as a hub for Türkiye as well as neighbouring countries, Turkic States and the Middle East.

We asked Lukas Middendorf, CEO of MIAVIT Group, and Serkan Özdemir, Managing Director of MIAVIT Türkiye, about this significant investment. Details are in our interview:

Could you start by introducing MIAVIT to our readers? What does MIAVIT do and who is its customer base?
Lukas Middendorf (CEO, MIAVIT Group): We, MIAVIT, are a family business in its third generation and are now the leading provider of premixes for the feed industry in Germany. Today, we are already represented worldwide with three additional production sites and two sales offices. My grandfather founded the company over 60 years ago from a veterinary practice. This is where our guiding principle “Prevention instead of medication” comes from, which still shapes us today. In addition to premixes, we now also produce additives, liquids, and supplements for all types of livestock. Furthermore, we have established additional pillars in the pet food sector, the food industry, and the biogas industry.

You recently announced the opening of your new facility in Izmir, Türkiye. What can you tell us about this facility? Can you give us some information about the production capacity, technological infrastructure, product groups that will be produced, etc.?
Serkan Özdemir (Managing Director, MIAVIT Türkiye): Our facility in Türkiye is equipped with machinery and systems entirely imported from Germany, ensuring the same high-quality standards as our factories in Germany and Spain. At our Turkish production site, we will manufacture premixes and feed additives. The facility is designed with an annual production capacity of 8,000 tons. We have ambitious plans for future expansion, with a strong focus on increasing production capacity to meet growing demand.

You have a long history in the Turkish market, but this facility is a new investment. Why did you need this investment and why now? What dynamics did you see in the Turkish market that led you to this country for such an investment?
Özdemir: This investment has been in a long-time planning. The production plant will allow MIAVIT to serve our customers in Türkiye more effectively by ensuring faster delivery times and closer proximity to our clients. With enhanced operational capabilities, we are well-positioned to meet the increasing demand in the Turkish market efficiently and reliably. In addition, this move enables us to meet the demands of our customers’ needs.

Is your target with this facility only the Turkish domestic market? As far as we know, you are also planning to use the facility as a logistics center for the countries in the region. Could you explain to us what this facility means for MIAVIT as well as for Türkiye and the countries in the region?
Özdemir: The new factory in Türkiye will serve as a strategic hub for exports to neighboring countries, Turkic States, and the Middle East. This expansion strategy aims to strengthen our presence in these important markets. We already have an established trading network in this region, and with this investment we aim to further increase our market share.

Can you give us some information about your presence in the global market and your other production facilities? Apart from your new facility in Türkiye, where do you continue your current production and which regions do you serve?
Middendorf: Since several years we are acting as a globally active company. Our aim is to continue and expand this. The production site in Türkiye enables us to react more flexibly and expand in the mentioned areas.

In addition to our main production site in Germany we have two further production sites in Spain and Vietnam, and sales offices in Kenya and Poland. With our valued sales colleagues in countries such as Algeria, Mexico and Tunisia, we also offer our product portfolio in LATAM, Asia and Middle East and Africa. Overall, we now have an export quota of more than 60% in over 90 countries worldwide.

Finally, what would you like to say about your plans for the future, your goal and role in the animal nutrition industry?
Middendorf: Our plans for the future are to continue to strengthen our brand and the main principles of MIAVIT. Last year we celebrated our 60th anniversary and this was a big milestone for us. My grandfather founded MIAVIT with the guiding principle “Prevention instead of medication” and we are focussing on this main goal with our products lines Toxinbinder, Antioxidants, Feed Additives and FarmLine. We continue to see ourselves as an important partner in the feed industry.

Is there anything else you’d like to add?
Middendorf: We are proud to have an additional international production site with which we can offer our solution concepts to our partners worldwide. We are constantly working on new solutions and products for our partners. Most recently for example we presented our new product MiaBond Drink – a watersoluble Toxinbinder- at EuroTier 2024 in November.

About Lukas Middendorf
Lukas Middendorf was born and raised in Germany 1983. After studying AgriBusiness, he began his career 2009 with the company takeover and development of MIAVIT Spain in Tarragona. As the son of Stefan Niemeyer and grandson of the founder Dr. Hans W. Niemeyer, he joined the management board of MIAVIT in 2015. Today, he lives near MIAVIT Germany with his wife and son, and is the CEO of the entire MIAVIT Group.

About Serkan Özdemir
Born and raised in the Netherlands, Serkan Özdemir graduated in International Management from the Amsterdam University of Applied Sciences. He began his professional career in the natural stone industry before transitioning to the chemical sector, where he held sales management roles across the Glass, Ceramics, Animal Feed, and Agriculture markets. In 2016, he played a key role in the establishment of MIAVIT Türkiye and has been serving as its General Manager since then. Residing in the Netherlands, he is married and a proud father of two children.