Ireland-based animal health and nutrition company Tonisity has appointed Leon Lau as its new Sales, Marketing and Product Manager for Livestock Nutrition Solutions. In his new role, Lau will focus on building strong relationships with industry stakeholders, conducting market analysis and more.
Tonisity has announced that Leon Lau has joined the company as the new Sales, Marketing and Product Manager for Livestock Nutrition Solutions. The company points out that the newly established role is pivotal for the company’s strategic growth, as it focuses on launching Tonisity’s innovative range of nutrition products for young ruminants, including calves, lambs and goat kids.
Based in Odense in Denmark, Lau brings a wealth of experience and a proven track record in the livestock nutrition industry. He has an impressive academic background, with an MBA from the University of Southern Denmark and a Doctor of Veterinary Medicine from the Royal Veterinary and Agricultural University in Copenhagen.
Lau’s career is marked by various leadership roles across the industry. His previous positions include Business Manager at Hipra Nordics, Head of Sales & Marketing at Salfarm Scandinavia, and Nordic Business Manager for Ruminants at Boehringer-Ingelheim AH.
Commenting on his new role, Leon Lau says: “I am thrilled to join Tonisity at such a dynamic time. The opportunity to lead the launch of innovative products for young ruminants aligns perfectly with my passion for advancing livestock nutrition. I see my role as not just driving sales, but also as a chance to collaborate closely with our teams and distributors to deliver tailored nutritional solutions that meet the evolving needs of our industry. Together, we can set new standards in animal health and performance.”
“With extensive experience in managing the livestock sector—spanning swine, ruminants, poultry and aqua—and a proven history of successful product launches, Leon is an excellent fit for our team. His mission will involve leading the development and promotion of our ruminant product range, establishing and achieving a sales programme and budgets, and identifying and managing distributors,” claims Mathieu Cortyl, Managing Director, Tonisity.
In addition to driving sales initiatives, Lau will play a role in facilitating distributor sales and marketing activities. He will also focus on building strong relationships with industry stakeholders, conducting market analysis and providing valuable insights to help guide the company’s business strategies.
Tonisity states it is confident that Lau’s expertise and leadership will greatly contribute to the company’s success and look forward to the impact he will have on its growth and innovation in the livestock nutrition industry.
