FibreCycle, a subsidiary of KENT Pet Group, acquired Lovitts, an Australian manufacturer of high-quality companion animal nutrition. The purchase allows the major U.S. pet care manufacturer to further invest in wholesome, clean-ingredient companion animal products.
FibreCycle, a subsidiary of KENT Pet Group, announced its purchase of Lovitts, an Australian manufacturer of high-quality companion animal nutrition, based in Melbourne, Victoria.
“Our company was founded on a commitment to innovation for the customer,” said Gage Kent, KENT Corporation Chairman and CEO. “Lovitts has a proven record, in its own right, of providing valued products to consumers. I am thrilled to welcome Lovitts to the KENT family of companies as we continue our purpose of helping a growing world do more from field to family.”
The Lovitts portfolio of products includes cat litter, birdseed, dog and small animal nutrition; as well as treats and supplements for a variety of other companion animals. Founded in 1927, the KENT family of companies has grown from a small animal feed dealership in Indianola, Iowa into a multinational corporation serving food, beverage and ingredients, agriculture and pet care markets.
“KENT has deep respect for providing quality pet products customers can trust again, and again,” said Steve Gordon, President of KENT Pet Group. “With the purchase of Lovitts, we are expanding on that unwavering commitment to pets and the families who love them.”
Lovitts partners with Australia’s leading retailers to provide sustainable product development tailored to suit diverse categories within the pet and companion animal markets.