International Flavors & Fragrances Inc. (IFF) has expanded its pet portfolio with the latest science-driven solutions that focus on odor reduction, hydration, gut health, and overall pet well-being.
IFF, a global powerhouse in bioscience and innovation, has announced a groundbreaking expansion of its pet portfolio. The company points to the launch as marking a significant leap in its mission to revolutionize companion animal care through advanced biotechnology and innovation.
“We’re excited to bring our world-class bioscience into the pet wellness space,” said Dr. Jordon Gruber, Companion Animal Technical Leader, Health & Biosciences, IFF. “Our new portfolio empowers brands to tackle key challenges, delivering standout products that enhance pet health and wellness in a competitive marketplace. From improving gut health and dental care to hydration and reducing odors, we are setting a new benchmark.”
Leveraging decades of expertise in human and animal wellness, IFF integrates flavors, functional technologies, processing aids, and ingredients into a cohesive ecosystem designed to drive industry innovation.
IFF’s Pet Solutions are supported by specialized R&D centers, including the Pet Translational Research Lab (Wilmington, Delaware, USA), Pet Enzymes Lab (Brabrand, Denmark), and Pet Applications Lab (New Century, Kansas, USA). IFF explains these centers advance clinical science and application research, ensuring every ingredient and solution is backed by real data and impactful results.
The company notes that its latest innovation focuses on enzyme-driven palatability with clean-label appeal, sustainable ingredients for cost-effective production, and functional health technologies to support full pet life cycle. The newly launched solutions have been explained as including:
• Microsource™ CA ─ an innovative, microbiome-enhancing product for improved cat litter management, with four times less fecal ammonia odors after 7 days1, ensuring a cleaner and healthier environment without harsh chemicals.
• Betafin® Pet ─ a natural betaine supporting hydration, gut health and overall wellness for both dogs and cats.
Other solutions from the portfolio includes enzymes, probiotics, plant protein and food protection solutions, natural colors, and flavor solutions based on proprietary flavor technology.
“This launch is more than the products; it’s about transforming the way we approach pet wellness,” expressed Brett Volmert, Senior Marketing Leader for Pets in North America, Food Ingredients, IFF. “Pet parents are increasingly focused on their pets’ health, and manufacturers require innovative, science-backed solutions, and a good understanding of functionality to meet this demand.”
IFF’s Pet Solutions are available across the U.S., aiming to empower brands to elevate their offerings and meet the rising demand for smarter, more sustainable pet care. The new portfolio was showcased at IFF’s booth at the Petfood Forum, April 28-30, Kansas Convention Center.
1IFF internal data
