IFF offers the North American pet food industry customized innovation support together with extensive ingredient solutions that range from nutritious and functional ingredients to flavors and colors.
IFF, an industry leader in food, beverages, health, biosciences, and scent, announced its continued expansion into the North American pet food industry. The company supports pet food manufacturers in the region with a deep market knowledge and wide array of ingredients, flavors, colors and functional ingredients.
IFF offers full product design services from concept ideation to product launch for pet food companies. These services include nutrition and ingredient research, market insights, application development, and pilot manufacturing.
“We’re already an industry leader in food and beverage innovation – in understanding consumer desires and taste preferences, and developing insight-led products to nourish people,” said Brett Volmert, pet food category marketing lead, North America, IFF’s Nourish. “As we expand our presence in the pet food segment, we’re offering these same development services to pet food and treat manufacturers, so we can help deliver what pet parents want and what pets need nutritionally. As a company, we want to nourish every member of the family – pets included.”
$58 BILLION REVENUE IN 2023
The North American pet food and pet treat category is estimated to generate $58 billion in 2023¹. Nutritious and safe foods and treats are highly valued by pet parents, yet they cannot be created without specific knowledge of a pet’s dietary needs and appropriate ingredient solutions. Label claims are increasingly important in pet food and treat development, as pet parents interpret them as key indicators of safe and high-quality products. Pet owners view their cats and dogs as family members, so they want to feed them premium foods made with high-quality ingredients that deliver great taste and texture, as well as specific health and wellness benefits.
“With our diverse ingredient range and application expertise, we have the ability to collaborate with pet food manufacturers throughout their entire product development process, whether they’re making kibble or designing a treat with health benefits,” added Volmert. “We can address their needs with our customized solutions to provide the best mealtime and special occasion experiences for cats and dogs.”
IFF’s portfolio of ingredients for pet food and treat manufacturers includes:
• Food protection – technologies to maintain and lengthen shelf life.
• Flavor – creations provide aroma and desired label preference, driving market success through brand differentiation.
• Color – customized designs from natural and vertically integrated sources that balance affordability, performance, and end-use stability.
• Nutritional content – plant proteins, fruit and vegetable inclusions and natural food powders.
• Probiotics – personalized, precision-based probiotic applications for pets.
• Functional ingredients – textural properties that give food the bite and chew pets love.
1Euromonitor
