Heather Pasquale named General Manager by Royal Canin

Heather Pasquale

Royal Canin North America has named Heather Pasquale as its new General Manager for the U.S. Vet Business Unit. Pasquale will be responsible for the growth of the North American veterinary business.

Royal Canin, one of the billion-dollar brands of Mars, Incorporated, has announced Heather Pasquale as the new General Manager of the U.S. Vet Business Unit for Royal Canin North America. Pasquale succeeds Jean-Lin Pelatan who was named General Manager, Global Business-to-Business Platform at the Royal Canin global headquarters in Aimargues, France.  She will serve as a member of the Royal Canin North America Leadership Team.

Pasquale joined Mars in 2017, where she gained experience across the veterinary industry as she led a region of nearly 200 hospitals for Banfield Pet Hospital. She joined Royal Canin in 2022, leading Vetsource International, where she developed an independent vet pharmacy online derived from the Vetsource U.S. model and deployed it in new markets.

Prior to these positions, Pasquale held multiple roles of increasing responsibility, ranging from Registered Pharmacist to Regional Healthcare Manager, District Manager and Regional Sales Manager with CVS Health, managing up to $1.5 billion in sales.

“Our business and our partners will benefit greatly under Heather’s leadership, which will leverage her vast experience across the veterinary industry both regionally and globally,” says Daryn Brown, Regional President of Royal Canin North America. “She not only understands our current business and industry, but she has a keen understanding of future trends and will help our customers prepare for upcoming needs in pet care. Heather is committed to making A Better World for Pets and the veterinary industry as a whole.”

In her new role, Heather Pasquale will be responsible for growing the Royal Canin North America veterinary business by strengthening relationships with veterinary customers, expanding product offerings, and providing educational opportunities for veterinary partners.

Pasquale shared, “I could not be more excited to join the Royal Canin North America team, specifically to lead the Vet Business Unit for the U.S.  I am confident my experiences across Mars and those roles prior to joining Mars prepared me for this great honor and challenge.  With the amazing team already in place, I know we are going to make a tremendous impact on pets and the people who care for them.”