Globe Buddy introduces new dog food with insect protein

Pet food producer Globe Buddy has launched Globe Buddy Brown, a new sustainable dog food featuring protein from black soldier fly larvae.

Globe Buddy introduces new dog food with insect proteinDanish pet food company Globe Buddy has introduced a super-premium dog food based on a novel and sustainable source of protein: insects. The brand wants to inspire a positive change and help dog owners live greener pet lives.

Bjarne Gravesen Jensen

“We have made it easy to feed your furry friend a healthy and tasty diet while doing some good for the planet, simply by reducing the climate impact of dog food,” said Bjarne Gravesen Jensen, CEO and co-founder of Globe Buddy.

According to the company’s statement, the insect-based dog food Globe Buddy Brown features protein from the black soldier fly larvae, which is good for all dogs, especially those with sensitive digestion or intolerances to traditional meats.

It is also a win for the climate. Using insect protein in pet food reduces carbon emissions. The carbon footprint of the ingredients in Globe Buddy’s new product is just over half that of the ingredients used in the market’s average dog food, according to calculations performed by the consultancy firm Viegand Maagøe on behalf of Globe Buddy.

The insect-based product comes with a third-party-verified carbon footprint, something that is still rarely seen in the pet food industry.

“While many companies have brought what are claimed to be green pet foods to market, we saw a need among pet parents for increased transparency in the environmental sustainability of their dog’s food. Our brand aims to address this unmet need,” said Bjarne Gravesen Jensen.

Besides their climate-friendliness, insect larvae are a pet food ingredient that advances the circular economy and minimises waste because insects are fed on by-products from the food industry.

Globe Buddy’s commitment to sustainability also extends to their packaging, with a fully recyclable and perfectly sized box designed for direct-to-consumer distribution.