Dr. Edwin Westreicher joins Novus team to help European dairy industry meet its goals

Novus has announced the addition of Dr. Edwin Westreicher to its European team to help optimise herd efficiency and ensure the more sustainable production of milk and milk components.

Edwin Westreicher, Dr. sc. agr., lends his expertise to dairy farmers and nutritionists as Novus’ dairy technical services manager for Europe. The intelligent nutrition company has added Dr. Westreicher to the Europe team to help optimise herd efficiency, ensuring the more sustainable production of milk and milk components.

Dr. Edwin Westreicher

“Profitability is the goal of any dairy farmer,” said Dr. Westreicher. “Novus feed solutions and technical services support optimising feed efficiency and increasing milk production while also prioritising environmental and financial sustainability.”

At Novus, Dr. Westreicher works with compound and mineral feed manufacturers, nutritionists, and dairy farmers to determine the best management practices and nutritional solutions to support their herd productivity and meet operational and financial goals. He also works as a link between the company’s R&D group and global strategic marketing team and provides vital training for the commercial teams.

Growing up on a cattle farm, Dr. Westreicher has a lifetime of experience in the animal agriculture industry, which includes serving as a senior researcher in ruminant nutrition at Schothorst Feed Research in the Netherlands. He has also consulted feed mill companies on feed formulations.

“Edwin brings a unique perspective to our team,” said Novus Global Ruminant Technology Lead Heather Tucker, Ph.D. “He has a history of conducting well-respected research aimed at supporting the needs of the European dairy industry. We work together, utilising that experience and perspective, to build strong trials that can help the European dairy industry while also demonstrating the value NOVUS solutions can provide to the market.”