INTERVIEW FEED & ADDITIVE MAGAZINE February 2026 81 challenges in depth. Only with this level of insight we can deliver complete and meaningful solutions. A solution-based approach also means that whatever problem a customer presents, we commit to finding an answer. And we take it a step further: we integrate analytical tools, technical services, and the expertise of our in-house specialists. This is how we build genuine partnerships — by working alongside our customers and tackling their challenges together, at scale. The new brand places a heavy emphasis on "customer-centricity." What message do the A&P Nutrition name, logo, and brand language convey to your clients? What is the core philosophy driving this brand story? We aim to become the first choice — and the trusted partner — for feed & animal protein producers on a global scale. Achieving this position relies not only on our holistic portfolio but also on our ability to consistently deliver real value. To ensure this, we have strengthened our organization with a top-tier technical team: highly educated experts with diverse experience and deep practical knowledge. Their expertise allows us to support customers at a level that goes far beyond products, reinforcing our commitment to performance, reliability, and long-term partnership. We are committed to delivering nature-inspired, scientifically validated solutions that address the most pressing challenges in animal health and performance. At the heart of this lies a clear mission: Improving animal performance. This is more than a slogan—it’s a customer-centric promise backed by innovation, transparency, and a deep understanding of species-specific needs. The concept of "synergy" is frequently highlighted under the new brand. How will PATENT CO.’s expertise in feed additives—such as phytogenics and mycotoxin binders—and agromed’s sustainable, fiber-based solutions translate into tangible added value for customers under A&P Nutrition? What specific advantages will your partners and customers gain from this new identity? By combining the strengths of both organizations — our knowledge, expertise, products, and services — we have created a unique and comprehensive portfolio for our clients. We are present on the ground, accessible, and in constant dialogue with our key partners and customers. Our approach goes far beyond selling products. It is rooted in the belief that challenges which may seem insurmountable individually can be overcome together. This deep commitment to generating value, supported by strong expertise and practical know-how, is the core advantage of A&P Nutrition. It is what truly sets us apart. Photo: A&P Nutrition
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