NEWS FEED & ADDITIVE MAGAZINE February 2026 27 Trouw Nutrition, Nutreco’s livestock feed business, highlighted PhytoComplex discoveries to naturally support flock health and performance, along with digital tools to improve the efficiency, economics, and environmental footprint of poultry production, during the International Production & Processing Expo (IPPE). Beyond interactive demonstrations at its booth, Trouw Nutrition offered a deep dive into its transformative PhytoComplex discoveries. “The poultry industry is facing increased pressure to achieve sustainability goals, comply with regulatory constraints, and meet retailers’ and consumers’ expectations while maintaining profitability,” said Jose Manuel De La Fuente Garcia, Global Strategic Marketing Director, Poultry. “Trouw Nutrition is excited to exhibit at IPPE and show how research and innovation can help poultry producers around the globe meet demand for safe, sustainable protein and effectively feed the future.” During the event, Dr. Gustavo Carneiro delivered an IPPE TECHTalk that explored how shifting poultry nutrition from a reactive strategy targeting pathogens to a proactive approach supporting physiological enhancement can help birds more fully achieve their genetic potential. Dr. Carneiro explained how a specific PhytoComplex has been shown to address the longstanding challenge of optimising broiler growth without suppressing immune regulation. An IPSF talk by Dr. Nienke de Groot shared findings from a field trial involving more than 900,000 commercial broilers. The large-scale trial investigated how an extensively researched formulated PhytoComplex (Fytera Perform) improved broiler performance in a commercial setting. Read more>> Trouw Nutrition highlightes sustainable feed solutions at IPPE 2026 Organized by the U.S. Poultry & Egg Association (USPOULTRY), the Institute for Feed Education and Research (IFEEDER) and the Meat Institute, the annual Animal Agriculture Sustainability Summit brought attendees together during the International Production & Processing Expo (IPPE) to hear the latest on how the meat, poultry and egg, animal feed and pork industries are advancing their sustainability programs. The summit opened with a panel discussion on “Genetics and Production Innovation for Sustainability,” moderated by Sam Wildman, director of strategic affairs for the Meat Institute. He remarked that sustainability in animal agriculture centers on efficiency, responsible production and the industry’s mission to provide food, not just politics or carbon metrics. Panelist Mark Pitman, sustainability engineer for Pitman Farms, discussed ways to cut Scope 1 and 2 greenhouse gas emissions through value-chain collaboration, solar energy adoption, agrivoltaics, natural gas microgrids, anaerobic digestion and biochar for soil and carbon benefits. The second panel about “Air Quality and Ingredient Innovation for Sustainability” was moderated by Dr. Yuan-Tai Hung, senior manager of research at IFEEDER. Read more>> Sustainability Summit focuses on efficiency at IPPE 2026
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