NEWS 16 FEED & ADDITIVE MAGAZINE February 2026 Chemlock Nutrition introduced Nutrivit® Puri-D®, setting a new standard in Vitamin D supplementation for animal feed. The company states that Puri-D®, produced in the world’s only vertically integrated, pharma-grade 25 Hydroxy Vitamin D3 (25OHD3) facility, deploys a patented enzymatic conversion process to deliver unmatched purity and consistency for livestock nutrition. According to the statement, Puri-D® is the only full 25OHD3 where 100 % of batches are made using the same process in the same facility for maximum consistency and control. Unlike conventional products that rely on multi-step synthesis, Chemlock Nutrition uses a patented enzymatic conversion process. The company notes that by eliminating variables in the production process, the risk of contamination with the unwanted and highly regulated 1,25 hormone is almost zero, resulting in a higher purity final product. Dr. Grant Shouldice, Vice President of Chemistry, Quality and Innovation at Chemlock Nutrition, said, “Nutritionists and feed formulators can’t afford uncertainty when it comes to the purity of the ingredients they are feeding animals. Unlike other products on the market, which rely on fermentation, manufacturing Puri-D® with enzymatic conversion uses a highly specific proprietary enzyme to convert vitamin D3 into its 25-hydroxy form with no side reactions, resulting in a high-purity, hormone-free product you can trust.” Read more>> Ecolex Animal Nutrition, a leader in innovative animal nutrition solutions, become a Platinum Sponsor for the Advanced Poultry Nutrition Forum, taking place on 9 March 2026 in Bangkok. As part of its commitment to driving poultry production forward through evidence-based research, innovative feed additives, and sustainable practices, Ecolex will sponsor forum keynote speaker, Dr. Julian Wiseman, Emeritus Professor of Animal Production at the University of Nottingham, UK. A frequent and highly regarded visitor to Asia, Dr. Wiseman is an internationally acclaimed authority on non-ruminant nutrition, feed efficiency, and product quality. His decades of research have shaped modern poultry feeding strategies, including the growth of individual portions of broiler carcasses as influenced through dietary inputs, and the influence of dietary cereals (both raw and processed) on gut environment and how these ingredients might influence gut morphology. He will deliver a highly anticipated presentation titled “Next Generation of Feed Additives—What’s Happened in the Last 5 Years and Where We Are Heading?” This session promises actionable insights to future-proof poultry operations amid rising input prices, regulatory pressures, and consumer demands for antibiotic-free products. “We are excited to support this forum and bring Professor Wiseman’s world-class expertise to Asia’s poultry professionals,” said Ecolex’s Global Commercial Director, Edward Manchester. “His presentation aligns perfectly with our mission to deliver next-generation solutions that meet the evolving needs of the region’s poultry sector.” Read more>> Chemlock Nutrition raises quality expectations for 25OHD3 Dr. Julian Wiseman to speak on feed additive trends in Bangkok Dr. Julian Wiseman
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