ARTICLE FEED & ADDITIVE MAGAZINE February 2026 101 HAMLET PROTEIN: INNOVATION AND MARKET SHARE GROWTH In 2026 Hamlet Protein will continue to deliver best in class solutions for young animal nutrition. We are optimistic about achieving further growth across regions in the new year, as we see an increasing focus on early life feeding to reach the animal’s genetic potential. The SSP market size is estimated at 1.6Mmt, and will continue to grow at an average of 3% - 4% year on year. Macro-economic drivers such as a growing world population, increased regulation, and further market consolidation support this market growth. Hamlet Protein will not only replace other vegetable protein products but take share of animal protein diet sources like plasma and fish meal to further increase our volumes. Fish meal supply is expected to remain tight in 2026, with elevated price levels as a consequence. Porcine plasma will face price volatility and upward price pressure due to supply contraction. We will follow up on our unique research on protein kinetics – that showed that Hamlet Protein has the fastest available vegetable protein in the market - and define how the speed of digestion can be used to optimize feed formulations. In the second half of last year, we released exciting trial results in dry calf starter feeds. We will use those to further grow our presence in ruminant markets. In the poultry segment we will look at layers and turkeys for further growth. Hamlet Protein is renowned for our work in piglets, which has helped us create strong relationships in the swine industry over the years. In response to increasing concerns from the industry on sow KPI-s, we will cooperate with swine producers to run trials targeting a reduction in sow mortality. Sustainability remains a cornerstone of our strategy. At the end of 2025 we completed our Life Cycle Assessment (LCA) and joined the Science Based Targets Initiative (SBTi), which provides us with a clear roadmap for 2026 and beyond. Hamlet Protein will continue to invest in people, products, production, and processes to maintain its leading position in specialty soy proteins, and work alongside our distribution partners to grow in export markets. Source: tuaindeed | Shutterstock
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