INTERVIEW 68 FEED & ADDITIVE MAGAZINE December 2025 category managers. As important as science is in our industry, trust and relationships may be even more important. I am a strong believer that it is our people that make an impact every day, by going the extra mile for their customers and working alongside them to build success together. Each market has unique demands. In North America, growth is fueled by efficiency, adopting strategies that increase productivity and are highly profitable. At the same time, a big segment is aiming to maintain their feeds antibiotic-free production. In Asia, we are seeing rapid growth in animal protein production, driven by rising demand from the expanding middle class. Of course, health challenges can reshape global markets in unexpected ways, so agility and local insight are key. That is why we have feet on the ground in all important export markets. Hamlet Protein positions itself not only as a product supplier but also as a business partner offering integrated nutrition solutions. What new opportunities do these partnerships open up for the industry? What results are you observing, particularly in projects carried out with producers? Hamlet Protein has been a trusted partner in nutrition and health for young animals for more than 35 years – starting in Denmark and expanding globally. Our customers become part of our community. We learn from each other, share insights, and exchange data that help improve our products and their applications. For example, we have developed pre-starters that focus on faster and more efficient protein digestion, which can even help reduce nitrogen emissions. We partner with universities and producers to evaluate products and find the best applications in production animals, expanding our benefits to other life stages or species. We work directly with customers and through a network of distributors to make sure we truly understand the local market dynamics, which allow us to tailor our approach to delivering products and services that make a difference. Which areas will Hamlet Protein be innovating in over the coming years? What are your future priorities in terms of R&D, sustainability, or new protein sources? All innovation starts with understanding our customers’ needs and challenges. From there, we enhance our production methodologies, improve factory efficiency, and design new concepts. For proteins, this is largely influenced by the speed of protein digestion and absorption, which is a priority research area currently. We are evaluating protein sources through in vitro studies of “fast protein,” which is the portion digested and absorbed within the first 30 minutes, and in vivo studies of digestibility and protein disappearance per intestinal segment. These insights will help us build the feeds of the future: more efficient, better for gut health, and contributing to reduced nitrogen excretion into the environment. Is there anything else you'd like to add? We are proud to be part of an innovative industry that contributes to feeding the world in a sustainable manner. When looking at early life nutrition, choosing the right protein source is critically important. That’s where Hamlet Protein delivers unparalleled value. With a track record across species and geographies, our science-backed solutions have become the industry benchmark. Photo: Hamlet Protein
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