ADVERTORIAL FEED & ADDITIVE MAGAZINE December 2025 61 The new lines are among the first in the region to incorporate next generation postbiotics, delivering proven gut health and immune benefits. These products also respond to key trends in Latin America, including: • Developed with functional ingredients to provide measurable health benefits: While emotional drivers still dominate the market, prioritization of nutritional benefits are gaining traction, especially among dog owners. According to Cargill research, almost half of dog owners prioritize nutrition when selecting their dog’s food. • Free from artificial colors and flavors; made with natural ingredients: Transparency matters, however consumers favor “free-from” claims. • Designed for different life stages and sizes to ensure precise nutrition: Life-stage and size-specific formulations are now expected in dog food, while kitten-specific offerings remain a differentiator in cat food. Economic pressures have split the market, and the value-seeking consumers are gravitating toward economical brands, while premium-oriented segments are growing, driven by emotional bonds and desired nutritional benefits. Sustainability is also an emerging trend, with packaging leading the conversation, though ingredient sourcing will likely gain importance over time. NORTH AMERICA: FUNCTIONAL BENEFITS AND INGREDIENT TRANSPARENCY In North America, pet parents are looking for solutions. They increasingly look for functional benefits such as skin and coat health and digestive care to name two of the most sought-after solutions. Ingredient transparency is also critical, with rising interest in real ingredients, postbiotics, fibers, and antioxidants. To meet these demands, Cargill introduced Loyall Life Super Premium Pet Food using the highest-quality ingredients. It is designed to deliver the functional benefits pet parents care most about, focusing on the skin, coat, and healthy digestion. GLOBAL FOCUS ON GUT HEALTH Modern pet diets require modern ingredients. Over half of global pet food launches from 2021– 2023 included proactive health claims, with this category growing 72% (Innova, NPD 2024). To stay ahead, Cargill introduced an ultra-concentrated postbiotic, designed specifically for pets. This advanced ingredient: • Supports gut health, immunity, and vitality Photo: Cargill
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