ADVERTORIAL 60 FEED & ADDITIVE MAGAZINE December 2025 “Today’s pet parents expect more than basic nutrition. They’re looking for holistic solutions that deliver measurable health benefits and integrate seamlessly into their daily routines. For example, postbiotics, once a niche concept, are now central to Cargill’s strategy, offering scientifically validated benefits for immunity and gut health. By listening to regional preferences and investing in research-driven innovation, Cargill is helping pet parents worldwide provide the best possible care for their furry companions.” The global pet food industry is undergoing rapid transformation, driven by shifting consumer expectations, regional preferences, and a surge in product innovation. With nearly 50 new launches every day, totaling over 16,000 annually (Innova, NPD 2024), brands are racing to meet the evolving needs of pet parents who increasingly view their animals as family. At Cargill Animal Nutrition & Health, we’re responding with science-led, regionally tailored solutions that support pets’ health and well-being because today’s consumers demand more than just nutrition; they want products that deliver real, measurable benefits. CHINA: PREMIUMIZATION AND DIGITAL-FIRST SHOPPING China’s pet food market is one of the fastest-growing globally, fueled by a surge in pet ownership and digital commerce. Nearly 70% of pet food purchases occur online, making e-commerce the prominent channel. Chinese pet owners are highly informed and willing to pay a premium for trusted brands that deliver advanced nutrition. To maintain our competitiveness, we focus on continuous innovation balanced with a science-driven approach to enhancing pet health and nutrition. Cargill’s regional brand PetMaster®, which is sold online through a variety of e-commerce platforms, has steadily built loyalty through functional dry food and nutritional supplements for dogs and cats. The line incorporates natural ingredients and a patented postbiotic that supports immunity and digestive health. This focus on science-backed solutions aligns with consumer expectations for transparency and advanced health benefits. LATIN AMERICA: HUMANIZATION AND MARKET POLARIZATION In Latin America, pet humanization is a defining trend and reshaping the market. Pet parents increasingly view their animals as family members, and owners seek products that mirror their own values, including science-based nutrition, clean labeling, and sustainability. Cargill recently launched two new lines, Dogui® Bienestar and Gati® Bienestar. INNOVATION IN EVERY BOWL: CARGILL’S TAKE ON GLOBAL PET TRENDS Dr. Mark Franklin Technology Advisor, Global Pet Cargill Micronutrition & Health Solutions
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