ISSUE FOCUS 44 FEED & ADDITIVE MAGAZINE December 2025 the sensory profile perceived by humans, PetArom meets the dual expectations shaping today’s premium pet food market. For dogs, PetArom Beef P enriches the feeding experience, stimulating enthusiasm, appetite, and overall enjoyment. For pet owners, its cleaner, more balanced aroma profile contributes to a noticeably more pleasant and hygienic mealtime environment. For manufacturers, these benefits translate into real strategic value: improved product acceptance, strengthened premium positioning, and the ability to differentiate through sensory experience without formulation complexity. In addition, the technology supports more efficient, flexible use of digest - helping deliver both cost and sustainability advantages in a competitive industry landscape. Palatability remains the decisive factor not only for voluntary intake, but also for long-term consumer loyalty and brand preference. PetArom Beef P illustrates how targeted flavour science can elevate pet food from nutritionally complete to genuinely irresistible - bridging nutrition, behaviour, and sensory design. In essence, PetArom transforms balanced diets into rewarding eating experiences — a tangible benefit for pets, pet owners, and manufacturers alike. Based on science PetArom is a premium range of palatability enhancers designed to improve the taste and aroma of pet food. Suitable for dry food, wet food, and treats, these innovative solutions help stimulate appetite and support consistent food consumption. Scan the QR code, and read more about our products or contact our experts: flavours-sweeteners@phytobiotics.com | www.phytobiotics.com Zillmann et al., 2019 PetArom enhances pet food palatability and reduces off-notes for humans through precise aroma modulation. About Dr. Anne Winkler After obtaining a Diploma in Agricultural Science, Dr. Anne Winkler pursued a Master’s degree in Agricultural Science and Environmental Protection at the University of Applied Sciences in Bingen. In 2018, she earned a PhD in Agricultural Science from Martin-Luther-University Halle-Wittenberg. With her strong scientific background, Dr. Winkler now brings her expertise to her role as the Global Product Manager for Flavours & Sweeteners at Phytobiotics.
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