NEWS FEED & ADDITIVE MAGAZINE December 2025 17 Hubbard SAS, one of the global leaders in poultry breeding and part of the Aviagen Group under the EW Group, signed a strategic agreement with Noor Poultry, appointing the company as the official distributor of Hubbard Efficiency Plus Grand Parent stock in Pakistan. According to Noor Poultry’s statement, this partnership marks a significant milestone in strengthening the nation’s poultry genetics and advancing sustainable production standards. Noor Poultry’s joint executive statement said, “Speaking with one voice, the Executive Leadership of Noor Poultry affirms that our landmark collaboration with the EW Group to deploy the Hubbard Efficiency Plus genetics platform fundamentally redefines the production landscape of Pakistani poultry. By introducing this globally validated, top-tier efficiency stock, Noor Poultry is doing more than elevating our own portfolio; we are establishing a new national standard for food security, producer profitability, and operational excellence, securing the sustainable future of our entire sector.” The Pakistani poultry sector is a vital, multi-billion-rupee industry that serves massive national demand. However, to thrive amid volatility and rising costs, the industry requires more than incremental changes; it demands world-class efficiency. Read more>> New agreement to boost poultry genetics in Pakistan Photo: Noor Poultry Cargill Animal Nutrition & Health (ANH) announced the completion of a major expansion at its Engerwitzdorf, Austria facility, substantially increasing current production capacity by 50% to meet the growing customer demand for micronutrition solutions. This further demonstrates the company’s commitment to innovation, growth and customer success in the rapidly evolving micronutrition space. Cargill highlights that this investment allows it to continue expanding its micronutrition business, which moves beyond traditional feed additives to consider the impact of how each microelement interacts with others in the animal’s microbiome and its effect on animal health and performance. This intimate understanding of each microelement allows for precise, effective nutrition solutions that maximize productivity and promote digestive health. Cargill introduced its Micronutrition & Health Solutions business in 2024 that combines the capabilities and resources from Diamond V (acquired in 2017), Delacon (acquired in 2022), and Provimi (acquired in 2011) into one science-based portfolio. The company reports that, holistically, this portfolio has experienced double-digit growth each year for the past three years as more customers adopt science-based nutrition solutions to boost performance, protect animal health and preserve resources. “Our Micronutrition & Health Solutions business is a culmination of our industry-leading capabilities across phytogenics, postbiotics, anti-mycotoxin agents, enzymes and other performance-enhancing nutrition solutions," explained Gilles Houdart, Global Head of the Micronutrition & Health Solutions business. Read more>> Cargill boosts micronutrition production capacity in Austria Photo: Cargill
RkJQdWJsaXNoZXIy MTUxNjkxNQ==