NEWS FEED & ADDITIVE MAGAZINE December 2025 109 At the request of Albert Heijn, a major Dutch supermarket chain, Plukon Food Group developed an innovative soybean supply chain to reduce the climate impact of soybean meal for broiler feed. By fully replacing conventional soybean meal in broiler feed with soybean meal sourced from this new soy chain, the climate impact of Albert Heijn’s Beter Voor Natuur & Boer chicken products can be reduced by as much as 38%. With this initiative, Plukon points out that it actively supports Albert Heijn’s ambition to reduce greenhouse gas emissions across the supply chain by 45% by 2030 (compared to 2018). Together, they are aiming to pave the way for a more sustainable future for poultry production. The new soy supply chain was established in close collaboration with feed manufacturer De Heus, soy suppliers ADM and Bunge, and with expert guidance from Merieux NutriScience | Blonk. All carbon footprint calculations were independently verified by EY and Kool Planet. The WorldWide Fund for Nature (WWFNL) has recognized this approach as an important step forward in the sustainable cultivation of soy, Plukon remarks. Read more>> Innovative soy supply expected to cut broiler feed emissions Photo: Freepik VIV MEA 2025 reaffirmed its position as one of the premier B2B platforms for the feed-to-food industry in the Middle East and Africa, welcoming 10,830 professional visitors and 144 industry leaders from over 110 countries. Held from November 25– 27, at ADNEC, Abu Dhabi, the event featured 505 exhibitors from 49 countries, showcasing cutting-edge solutions and technologies for animal protein production, animal health, breeding and hatching, croptech-feedtech, food engineering, feed ingredients and additives, aquaculture, and related sectors. The organizers highlight that, over three days, VIV MEA delivered a vibrant marketplace for knowledge exchange, networking, and business development. Industry leaders, innovators, and decision-makers gathered to explore trends, forge partnerships, and discover solutions shaping the future of livestock, poultry, dairy, aquaculture, and related industries. The show's strategic partnership with the Abu Dhabi Agriculture and Food Safety Authority (ADAFSA) reinforced its commitment to advancing the region’s feed-to-food industry, focusing on food safety and sustainable agricultural development. Eng. Majed Musabah Almemari, Hay Supply and Storage Section Head at ADAFSA, shared “Supporting VIV MEA 2025 gave ADAFSA valuable opportunities to strengthen its role across the feed-to-food value chain. The event enabled our teams to engage directly with international experts, learn about the latest technologies, and exchange knowledge on food safety, animal health, and sustainable farming.” Read more>> VIV MEA 2025 explores future trends in animal production Photo: VIV
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