INTERVIEW FEED & ADDITIVE MAGAZINE November 2025 97 cow data directly into the tools used by nutrition, genetics, and service companies. In simple terms, DDW powers the systems consultants already use, supplying the herd data and KPIs, while they handle visualisation and advisory support. For customers who prefer a ready-made solution, our product Optiherd offers a clear dashboard view of all herds, highlighting key KPIs and automatically flagging which herds need attention. It makes complex data simple, actionable, and focused on results. What kind of hardware or software investments does a feeding company need to make initially to start working with DDW? How long does the integration process take, and how complex is it? We have developed our own plug-and-play platform called Herdnet. With Herdnet, it is super easy for our customers to connect their dairy clients herd software in a matter of minutes and collect data directly from multiple dairy/feeding software. There is no software or hardware purchase required. How important are data privacy and security in DDW’s data collection and analysis processes? What measures do you take in this regard? We take the security of data very seriously. We have numerous policies in place to make sure that the data is stored safely and securely. Dairy Data Warehouse works on the principle that the data provider (in most cases this will be the farm owner) remains the owner of the data. As a consequence, the owner exclusively decides whether we are allowed to transfer and store their farm data on our dairy data platform and who has the right to view them. We will never display individual, non-anonymized farm data to anyone who has not been authorized by the farmer. All our terms and conditions are available to review on our website. In your opinion, how will big data and artificial intelligence technologies transform the dairy and livestock sector in the next 5–10 years? What role does DDW aim to play in this transformation? Big data and AI will underpin the next era of dairy farming enabling faster, smarter decisions around herd health, feeding, and productivity. But none of this works without high-quality, consistent data at the cow and herd level. That’s where DDW comes in, providing the trusted data and artificial intelligence infrastructure that powers predictive tools, dashboards, and insights used by nutrition and feeding companies. Still, even the best data and technology won’t replace people. We’ll need the next generation of skilled consultants who can interpret these insights and turn them into action on farm. That’s what will truly drive efficient, sustainable dairy systems. About JP Dorgan Coming from a farming background in Cork, Ireland, JP Dorgan has over 25 years’ experience across the food and farming sector, including roles at Tate & Lyle, Tesco, GEA, and Map of Ag. He brings deep expertise in agriculture, dairy, and data, with a strong focus on turning complex technology into practical, commercial value for businesses. Passionate about innovation, Dorgan helps companies harness data and AI to drive better outcomes in feeding, animal health, sustainable production, and supply chain performance. Photo: DDW
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