INTERVIEW 96 FEED & ADDITIVE MAGAZINE November 2025 We turn complex dairy data into actionable insights that drive more sustainable and profitable farming. We connect directly to herd management and on-farm systems, processing and standardising millions of data points daily into a consistent, high-quality dataset. This allows dairy professionals whether in nutrition, genetics, animal health, or cow monitoring to work with accurate, comparable information across all their herds. In practice, if a consultant supports 20+ herds using different software systems, DDW removes the complexity by collecting, cleaning, and harmonising all that data in the cloud. The result is a seamless data flow into the consultant’s own tools, enabling faster, smarter decision-making on farm. The term “big data” might not yet be fully understood in the agriculture sector. Could you explain what big data means in the context of DDW and what it signifies for farm management? At DDW, big data means turning millions of individual cow records collected across 50+ countries into actionable insights. This includes data on feeding, reproduction, health, milk production, and more, gathered and harmonised across different systems and platforms. We don’t just collect the data, we standardise it, validate it, and transform it into over 130 meaningful KPIs that dairy consultants can use to support their clients, whether remotely or on farm. In practical terms, big data enables: • Comparing performance across herds, regions, and time, • Generating predictive alerts for disease risk or underperformance, • Supporting prescriptive actions, like ration adjustments or breeding strategy, • Making data-driven decisions that improve farm profitability and sustainability. Big data isn’t just about volume, it’s about consistency, context, and confidence in every decision. That’s what DDW delivers. Increasing efficiency is one of the biggest goals in the dairy and livestock sector. How do DDW’s data analysis solutions concretely improve farm profitability and operational efficiency? For example, what improvements do you provide in areas such as feeding? At DDW, we work with leading companies in nutrition, genetics, monitoring, and advisory services to provide their consultants with accurate, up to date herd insights. Our solutions help them make better, faster decisions that improve both efficiency and sustainability on farm. For example, in nutrition and feeding: • We combine individual cow data with TMR information to support ration formulation tools. • We enable direct integration of herd inventory, group, and production data with mixer wagons to automatically adjust feed loads. • We deliver milk yield and feeding efficiency metrics per cow, helping nutritionists fine tune diets to optimise milk output and cost. By connecting and standardising these data streams, DDW turns information into measurable performance gains across feeding. Dairy farmers are often faced with an intense flow of data. How does your system collect data from different sources and interpret/visualize this complex data in a way that facilitates decisionmaking processes? Dairy farmers increasingly rely on their trusted consultants to interpret complex data. DDW supports this by providing clean, standardised herd and JP Dorgan Dairy Data Warehouse
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